the FIFA brand's reputation suffered in Qatar. Discuss why the macroenvironmental analysis must be part of a due diligencestudy done before awarding the rights to host future FIFA world cup events.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.6: Determining A Market Entry Strategy
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the FIFA brand's reputation suffered in Qatar. Discuss why the macroenvironmental analysis must be part of a due diligencestudy done before awarding the rights to host future FIFA world cup events.

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