The following is the Competitive Profile Matrix Company 1 Company 2 Company 3 Critical Success Weighted Score Weighted Score Weighted Score Factors Weight Rating Rating Rating Market share 0.15 0.45 2 0.30 0.60 Inventory system Financial position Product quality Consumer loyalty 0.08 0.16 0.16 4 0.32 0.10 2 0.20 0.30 4 0.40 0.08 0.24 4 0.32 0.24 0.02 3 0.06 3 0.06 4 0.08 Sales distribution 0.10 0.30 2 0.20 3 0.30 Global expansion Organization structure Production capacity 0.15 0.45 0.30 4 0.60 0.05 3 0.15 4 0.20 0.10 0.04 3 0.12 0.08 4 0.16 E-commerce 0.10 3 0.30 1 0.10 4 0.40 Customer service 0.10 3 0.30 0.20 4 0.40 Price competitive Management experience 0.02 4 0.08 1 0.02 0.06 0.01 0.02 4 0.04 0.02 Total 1.00 2.83 2.28 3.68 In details, clarify the content of this CPM, and what are the uses of this matrix? In addition, if you are a decision taker, clarify how this matrix will help you to take decisions? And what are the decisions that you will take?
The following is the Competitive Profile Matrix Company 1 Company 2 Company 3 Critical Success Weighted Score Weighted Score Weighted Score Factors Weight Rating Rating Rating Market share 0.15 0.45 2 0.30 0.60 Inventory system Financial position Product quality Consumer loyalty 0.08 0.16 0.16 4 0.32 0.10 2 0.20 0.30 4 0.40 0.08 0.24 4 0.32 0.24 0.02 3 0.06 3 0.06 4 0.08 Sales distribution 0.10 0.30 2 0.20 3 0.30 Global expansion Organization structure Production capacity 0.15 0.45 0.30 4 0.60 0.05 3 0.15 4 0.20 0.10 0.04 3 0.12 0.08 4 0.16 E-commerce 0.10 3 0.30 1 0.10 4 0.40 Customer service 0.10 3 0.30 0.20 4 0.40 Price competitive Management experience 0.02 4 0.08 1 0.02 0.06 0.01 0.02 4 0.04 0.02 Total 1.00 2.83 2.28 3.68 In details, clarify the content of this CPM, and what are the uses of this matrix? In addition, if you are a decision taker, clarify how this matrix will help you to take decisions? And what are the decisions that you will take?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section13.4: Multiple Regression Models
Problem 12P
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In details, clarify the content of this Competitive Profile Matrix, and what are the uses of this matrix? In addition, if you are a decision taker, clarify how this matrix will help you to take decisions? And what are the decisions that you will take?
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