The following type of marketing involves sending out mails, fiers, testers, and DVDs to consumers? a. Direct-response marketing b. Direct-mail marketing c. Direct-mobile marketing Od. Kiosk marketing e Online marketing
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- Question 4: A major difference between traditional media networks and online social networks is that within online SNS environments, members serve as; select all that apply A Producers B Consumers C Policy makers D Gate keepersNarrative 1: Good Buy, Inc (good-buy.com) Good Buy, Inc. (a fictitious company) sells a variety of consumer pro-ducts through its Web site, good-buy.com. Good Buy's IT infrastructure consists of a front-end Web server that interacts with customers and a back-end ERP system that manages the inventory and performs other typical ERP functions. The sales order process begins when a customer logs an to the good-buy.00m Web site. The customer requests the company catalog and the Web server obtains the current Good Buy online catalog fmm the ERP system, which sends the catalog to the Web server, and the server displays it to the customer. The customer selects the items and quantities that he or the wants to purchase; the Web server edits the customer input for accuracy (e.g, ensures that all required fields have been selected or frilled in) and sends this list on to the ERP system, where the requested quantities of inventory are allocated for the sale. The ERP sends back to the Web server the quantities that have been allocated, and the Web serverdisplays this information on the customer's semen. The customer verifies that the order is correct and completes the sale by entering his or her shipping and credit card information. The Web server edits this data for accuracy (e.g, enmra that all required fields have been selected or filled in and that the length of the entered credit card number is correct) and sends the credit card information and amount of the sale on to the credit card company. The credit card company sends back a verification number, and the Web server notifies the customer that the sale has been completed by displaying a confirmation number on the customer's screen. The Web server also notifies the ERP system that the sale has been completed, and the ERP system changes the status of the inventory from allocated to sold, prints a pick-ing ticket or packing slip in the warehouse, and records (on the enterprise database) a sale and an account receivable from the credit card company. Use the narrative(s) as selected by your instructor, to prepare a table of entities and activities.Narrative 1: Good Buy, Inc (good-buy.com) Good Buy, Inc. (a fictitious company) sells a variety of consumer pro-ducts through its Web site, good-buy.com. Good Buy's IT infrastructure consists of a front-end Web server that interacts with customers and a back-end ERP system that manages the inventory and performs other typical ERP functions. The sales order process begins when a customer logs an to the good-buy.00m Web site. The customer requests the company catalog and the Web server obtains the current Good Buy online catalog fmm the ERP system, which sends the catalog to the Web server, and the server displays it to the customer. The customer selects the items and quantities that he or the wants to purchase; the Web server edits the customer input for accuracy (e.g, ensures that all required fields have been selected or frilled in) and sends this list on to the ERP system, where the requested quantities of inventory are allocated for the sale. The ERP sends back to the Web server the quantities that have been allocated, and the Web serverdisplays this information on the customer's semen. The customer verifies that the order is correct and completes the sale by entering his or her shipping and credit card information. The Web server edits this data for accuracy (e.g, enmra that all required fields have been selected or filled in and that the length of the entered credit card number is correct) and sends the credit card information and amount of the sale on to the credit card company. The credit card company sends back a verification number, and the Web server notifies the customer that the sale has been completed by displaying a confirmation number on the customer's screen. The Web server also notifies the ERP system that the sale has been completed, and the ERP system changes the status of the inventory from allocated to sold, prints a picking ticket or packing slip in the warehouse, and records (on the enterprise database) a sale and an account receivable from the credit card company. Use the narrative(s) as selected by your instructor, to prepare a table of entities and activities. Annotate the table of entities and activities to indicate on this table the groupings, bubble numbers, and bubble titles to be used in preparing a level 0 logical DFD. Prepare a logical DFD (level 0 only) based on the table you prepared. If you completed any of the previous problems, use that information to help you construct the diagram. a. Use Microsoft Visio, any other diagramming software or another Microsoft office product such as Excel to create the diagram you drew in SP 4-7.
- When a firm reaches out to a consumer through various digital methods such as email, mobile, and social media, they are utilizing what? Select one: a. Firm promotions b. Brand building blocks c. Consumer touchpoints d. Digital brand mediaIntegrated marketing communication is not a straightforward process, after being exposed to a marketing communication, consumers go through several steps known as AIDA model before actually buying or taking some other action. Explain what stages are involved in AIDA model and provide example to illustrate your answerWhich type of message is a clear, concise description of your business idea that can catch your listener's attention? a) marketing b) opportunity. c) elevator d) business
- A fairly recent technology-related tool that many companies use to solicit feedback from customers about the company’s existing or upcoming products is a. market segmenting. b. customer relationship management. c. consumer buying behavior. d. sales forecasts. e. social media.What are 2 ways to add a customer to QuickBooks Online? A. Sales > Customers > Add New B. + New > Add Customer C. Sales > All Sales D. Gear icon > Add Customer Gear icon > Import Data1. create an infographic in which you explain the six elements of marketing communications.
- 2. What specific suggestions would you make in terms of sales call allocation strategy for Brenda to make better use of available selling time in calling on these new accounts?To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Diners and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Diners in collecting information?Which of the following activities would use number of customer orders as an activity base? A. Order shipping B. Invoicing & collecting C. Customer return processing D. Both A & B
