The followings are the Strength and Threats from MS company who is a training school providing only on-site training manually at client premises and has no technology background: Strength (S): S1. Low Employees Turnover  S2. Versatile training platform with different sectors (Transport, Health, Hospitality & Tourism, education, ...) S3. Organization stability  S4. High experienced and qualified employees S5. On-site training at client premises S6. Positive feedbacks from clients. Threats (T): T1. Trends toward technology may threaten operations of MS T2. Increase in competitors in training and education sector.  T3. Changing rules and policies to adhere to the Quality Assurance Framework (QAF) can result in losses as the whole system has to be re-organized  T4. Loss of market shares since MS cannot listen to all demands of client. List the Strength Threat (ST) strategies from the TOWS Matrix by writing simple and specific phrase as from the example from the picture below. (Noting the point that is used like[S1, T3])

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The followings are the Strength and Threats from MS company who is a training school providing only on-site training manually at client premises and has no technology background:

Strength (S):

S1. Low Employees Turnover 

S2. Versatile training platform with different sectors (Transport, Health, Hospitality & Tourism, education, ...)

S3. Organization stability 

S4. High experienced and qualified employees

S5. On-site training at client premises

S6. Positive feedbacks from clients.

Threats (T):

T1. Trends toward technology may threaten operations of MS

T2. Increase in competitors in training and education sector. 

T3. Changing rules and policies to adhere to the Quality Assurance Framework (QAF) can result in losses as the whole system has to be re-organized 

T4. Loss of market shares since MS cannot listen to all demands of client.

List the Strength Threat (ST) strategies from the TOWS Matrix by writing simple and specific phrase as from the example from the picture below. (Noting the point that is used like[S1, T3])

External Opportunities:
(Also Consider Risks)
1. Growing Affluent Market Demands
More Luxurious Cars with Many
Options
2. Attractive Offers to Build an
Assembly Plant in U.S.
3. Chrysler and American Motors Need
Small Engines
External Threats:
1. Exchange Rate:
Devaluation of Dollar in Relation to
Deutshe Mark (DM)
2. Competition from Japanese and
U.S. Automakers
3. Fuel Shortage and Price
Internal Strengths:
1. Strong R & D and Engineering
2. Strong Sales and Service Network
3. Efficient Production/Automation
Capabilities
So:
1. Develop and Produce Multiproduct
Line with Many Options, in Different
Price Classes (Dasher, Scirocco, Rabbit,
Audi Line) (O₁ S1 S₂)
2. Build Assembly Plant Using R & D,
Engineering, and
Production/Automation Experience (Oz
S₁ S₂)
3. Build Engines for Chrysler and AMC
(03 S3)
ST:
1. Reduce Effect of Exchange Rate by
Building a Plant in the U.S. (T₁ T₂ S1 S3)
2. Meet Competition with Advanced
Design Technology - e.g. Rabbit (T₂ T3
S₁ S₂)
3. Improve Fuel Consumption Through
Fuel Injection and Develop Fuel Efficient
Diesel Engines (T3 S₁)
Internal Weaknesses:
1. Heavy Reliance on One Product
(Although Several Less Successful
Models were Introduced)
2. Rising Costs in Germany
3. No Experience With U.S. Labor
Unions if Building Plant in the U.S.
Wo:
1. Develop Compatible Models for
Different Price Levels (Ranging from
Rabbit to Audi Line) (O₁ W₁)
2. To Cope with Rising Costs in
Germany, Build Plant in U.S., Hiring
U.S. Managers with Experience in
Dealing with U.S. Labor Unions (O₂
W₂ W3)
WT:
A. Overcome Weaknesses by Making
Them Strengths (Move Toward OS
Strategy)
1. Reduce Threat of Competition by
Developing Flexible Product Line (T₂
W₁)
B. Possible Options not Exercised by
VW:
1. Engage in Joint Operation with
Chrysler or AMC
2. Withdraw From U.S. Market
Transcribed Image Text:External Opportunities: (Also Consider Risks) 1. Growing Affluent Market Demands More Luxurious Cars with Many Options 2. Attractive Offers to Build an Assembly Plant in U.S. 3. Chrysler and American Motors Need Small Engines External Threats: 1. Exchange Rate: Devaluation of Dollar in Relation to Deutshe Mark (DM) 2. Competition from Japanese and U.S. Automakers 3. Fuel Shortage and Price Internal Strengths: 1. Strong R & D and Engineering 2. Strong Sales and Service Network 3. Efficient Production/Automation Capabilities So: 1. Develop and Produce Multiproduct Line with Many Options, in Different Price Classes (Dasher, Scirocco, Rabbit, Audi Line) (O₁ S1 S₂) 2. Build Assembly Plant Using R & D, Engineering, and Production/Automation Experience (Oz S₁ S₂) 3. Build Engines for Chrysler and AMC (03 S3) ST: 1. Reduce Effect of Exchange Rate by Building a Plant in the U.S. (T₁ T₂ S1 S3) 2. Meet Competition with Advanced Design Technology - e.g. Rabbit (T₂ T3 S₁ S₂) 3. Improve Fuel Consumption Through Fuel Injection and Develop Fuel Efficient Diesel Engines (T3 S₁) Internal Weaknesses: 1. Heavy Reliance on One Product (Although Several Less Successful Models were Introduced) 2. Rising Costs in Germany 3. No Experience With U.S. Labor Unions if Building Plant in the U.S. Wo: 1. Develop Compatible Models for Different Price Levels (Ranging from Rabbit to Audi Line) (O₁ W₁) 2. To Cope with Rising Costs in Germany, Build Plant in U.S., Hiring U.S. Managers with Experience in Dealing with U.S. Labor Unions (O₂ W₂ W3) WT: A. Overcome Weaknesses by Making Them Strengths (Move Toward OS Strategy) 1. Reduce Threat of Competition by Developing Flexible Product Line (T₂ W₁) B. Possible Options not Exercised by VW: 1. Engage in Joint Operation with Chrysler or AMC 2. Withdraw From U.S. Market
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