The owner of a small women’s fashion store is adding a line of casual clothing. Based on industry averages for similar businesses, the following estimates have been made: Expenses 37.3% Cash Discounts 4.2% Shortages 2.4% Markdowns 8.4% Employee Discounts 2.4% Alteration Expenses 3.9% Profits 7.2% Using these estimates, calculate the initial markup percentage that is required

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter18: Pricing And Profitability Analysis
Section: Chapter Questions
Problem 14E: Many different businesses employ markup on cost to arrive at a price. For each of the following...
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The owner of a small women’s fashion store is adding a line of casual clothing. Based on industry
averages for similar businesses, the following estimates have been made:
Expenses 37.3%
Cash Discounts 4.2%
Shortages 2.4%
Markdowns 8.4%
Employee Discounts 2.4%
Alteration Expenses 3.9%
Profits 7.2%
Using these estimates, calculate the initial markup percentage that is required

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