The selling price is $160 per unit. The contribution margin ratio is 70%. Fixed expenses are $249,984 per month. The company is currently selling 6,600 units. The marketing manager wants to increase sales revenue by $10 per unit and the advertising by $15,000. She thinks that this would cause a 5% decrease in monthly sales. If the changes below are made, what is the net income expected to become? HINT: This is not a change in income question. If you change selling price or variable cost, that change is for all units and you have to start over and include ALL the units now being sold. O $580,476 O $514,956 O $499,956 $702,240 O $452,256
Cost-Volume-Profit Analysis
Cost Volume Profit (CVP) analysis is a cost accounting method that analyses the effect of fluctuating cost and volume on the operating profit. Also known as break-even analysis, CVP determines the break-even point for varying volumes of sales and cost structures. This information helps the managers make economic decisions on a short-term basis. CVP analysis is based on many assumptions. Sales price, variable costs, and fixed costs per unit are assumed to be constant. The analysis also assumes that all units produced are sold and costs get impacted due to changes in activities. All costs incurred by the company like administrative, manufacturing, and selling costs are identified as either fixed or variable.
Marginal Costing
Marginal cost is defined as the change in the total cost which takes place when one additional unit of a product is manufactured. The marginal cost is influenced only by the variations which generally occur in the variable costs because the fixed costs remain the same irrespective of the output produced. The concept of marginal cost is used for product pricing when the customers want the lowest possible price for a certain number of orders. There is no accounting entry for marginal cost and it is only used by the management for taking effective decisions.
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