Part 2: Innovation and Creativity - You are required to create supporting marketing communication collaterals in a creative manner to enhance the effectiveness of your integrated marketing communication campaign. - You must create at least TWO creative collaterals to support your campaign. - The collaterals could be banner, voucher, brochure, flyer, advertisement (print or video), event backdrop, newsletter, etc.

Part 2: Innovation and Creativity - You are required to create supporting marketing communication collaterals in a creative manner to enhance the effectiveness of your integrated marketing communication campaign. - You must create at least TWO creative collaterals to support your campaign. - The collaterals could be banner, voucher, brochure, flyer, advertisement (print or video), event backdrop, newsletter, etc.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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