In order to prevent the Ebola virus and the MERS-CoV (Middle East Respiratory Syndrome Coronavirus) from entering the Philippines, airports and other entry points all over the country have been provided with digital thermo scanners to detect feverish persons coming in from countries affected by the two viruses. However, there is no guarantee that the country would be virus-free for a long time despite the state-of-the-art equipment that the authorities have been using. What do you think are the opportunities presented by this threatening situation?
Q: What are the benefits and disadvantages of test marketing?
A: A product is tested in test marketing before being introduced to the public. Test marketing involves…
Q: how to address the threats and challenges of weak marketing
A: * Introduction - Before diving deep and addressing various threats and challenges of weak marketing,…
Q: When American Express says its vision is to be “the world’s most respected service brand,” what are…
A: American Express (Amex) is an American multinational corporation company which was established in…
Q: sation impact o
A: An object, good, or service that can satiate clients' requirements or wants is referred to as a…
Q: Using the MACRS rates from the following table, what is the book value of a $2,500 computer after 2…
A: Ans. Introduction MACRS stands for modified accelerated cost recovery system.
Q: 1. What are the advantages of events as marketing vehicles for brands? 2. Are you aware of the…
A: Introduction: Event marketing is a kind of experiment marketing Event marketing involves the…
Q: Explain the major components of branding, including brand types, branding strategies, and brand…
A: Ans. Introduction A brand is a name, term, plan, image, or whatever other component that recognizes…
Q: Describe L’Oréal’s integrated marketing strategy. What are the strengths? Weaknesses?
A: A strategy for communicating a consistent message through all the marketing platforms your brand…
Q: Question 2
A: Market research can be carried out in-house by businesses or organisations, or it can be contracted…
Q: Describe the legal constraintson pricing
A: Pricing decision is essential to make product acceptable and affordable for segment that business…
Q: What are the worst case scenarios (from a business perspective) that can result from ineffective…
A: Social Media Marketing Social Media Marketing is a kind of digital marketing. It is not just any…
Q: Summarize the seven steps of the salesprocess
A: Sales is the process of giving ownership of product or services to end consumers in return to some…
Q: Choose a company, brand or organization selling products, services, or ideas and create their next…
A: Introduction: Marketing campaign: It means the process of promoting the product or service…
Q: Compare the primary types offorecasting methods used to determinedemand.
A: The following comparison and discussion cover the main categories of forecasting methods for…
Q: Describe the major functions of marketing channels. Why are these functions better accomplished…
A: A marketing channel is a system that ensures the product is distributed from the producer to the…
Q: 1. He knows who he is, what he is good at, and what he likes to do. A. Self-motivated C. Courage B.…
A: Ans. 1.) Introduction The following explanation can be given:-
Q: In what ways can packaging be used as a strategic tool?
A: Packaging relates to ensuring protection of the product so that it does not get damaged in the…
Q: 1A. Give an example of a recent purchase experience in which you were dissatisfied because a firm’s…
A: The marketing mix in marketing strategy contains product, price, place, and promotion. Marketing is…
Q: Describe an industrial distributor. What types of products are marketed through an industrial…
A: Distributors are middlemen who move goods from the point of production to the point of consumption…
Q: What is Marketing mix? How the marketing mix can impact competitive advantage?
A: Marketing mix A showcasing blend incorporates numerous regions of the center as a feature of a…
Q: Do small companies that manufacture just a few products need to be concerned about developing and…
A: Product development, also known as new product management, refers to conceptualising, designing,…
Q: Explain how businesses position their products
A: There are four P's of marketing given by McCarthy and it helps in crafting the marketing strategies…
Q: Create a Safety and Health Programme for and organization
A: For any organization safety and health program is important and required. Advantages with the safety…
Q: Identify the eight functions ofmarketing physical goods
A: A marketing function is a specialized task carried out in the marketing industry. Delivering…
Q: Why is it hard for firms to monitor and protect against intellectual property violations over the…
A: Intellectual property rights have faced intense challenges from the internet as people can copy and…
Q: Identify the value-chain activities that appear to underlie Heartsong’s competitive advantage?
A: A value chain is a set of activities that a firm operating in a particular industry performs in…
Q: what are the some of the Do's of ethical marketing?
A: Ans. Introduction Ethical marketing is a method that features an organization's qualities —…
Q: In what ways are traditional specialty stores and offprice retailers similar? How do they differ
A: The goal of the retail is to draw people in with creative product displays and marketing strategies.…
Q: Describe the growth and use of socialmedia
A: According to "The History of Social Networking" on the technology news website Digital Trends, the…
Q: Write down some of the limitations of product lifecycle involved in marketing.
A: Concept Introduction A product's life cycle is studied historically. It covers the periods when it…
Q: Given a manufacturer's goals forretailing their products, determine themost effective reta i I…
A: A retailer is an independent business (ranging from a single location to national chains) whose…
Q: Given an example of a product, identifymarketing strategies for that product'sstage of the product…
A: A product life cycle is when a product is introduced to the market and when it is removed from the…
Q: Analyze "Turkish construction machinery industry" By SWOT Analyze
A: An individual or organization can utilize the SWOT analysis (SWOT grid) as a strategic planning tool…
Q: Explain the nature and functions of wholesalers
A: Wholesalers maintain a diverse inventory of products. As a result, the retailer may buy the item of…
Q: The key considerations that HR managers should make while forecasting future human resource…
A: Human Resource Demand Forecasting Every organization has a human resource department to take care of…
Q: Would you purchase a hybrid food product that mixes plant-based meat with real animal products?…
A: 1) Would you purchase a hybrid food product that mixes plant-based meat with real animal products?…
Q: Identify the characteristics of services that differentiate them from goods.
A: Goods and services are very important part of market and are sold by business firms to customers in…
Q: Marketing Mix choose a product that you have purchased recently. Research and investigate this…
A: Introduction: Marketing mix consists of four elements as follows: Product Price Place…
Q: Future trends of MEEC
A: The hospitality industry is massively affected by the meetings, expositions, events, and conferences…
Q: (b) Marketing Research is vital for the Evaluation of a sound Marketing Strategy' - Explain this…
A: Concept Introduction : The words "marketing" and "research" are combined to form the term "marketing…
Q: Discuss the cost and service trade-offs involved in developing a physical distribution system
A: Physical distribution, a component of logistics management, deals with moving goods, raw materials,…
Q: form a company, name it, and- a. state the company vision and b. Mission statement c.Give a…
A: Disclaimer: Since you have posted a question with multiple sub-parts, so we will solve first three…
Q: Differentiate between fixed and variablecosts
A: An organization's cost is an expense while delivering its items or playing out its administration.…
Q: How is Eaton using digital marketing to reach its customers?
A: Eaton corporation is a private limited company. It specializes in energy-efficient products and also…
Q: Describe the various methods formeasuring the effectiveness of socialmedia marketing.
A: Social media marketing gives the online platform and digiat medias for performing marketing…
Q: What are the two key characteristics of the marketing concept?
A: Ans. Introduction Marketing refers to that process which start long before the production and…
Q: Explain how marketers build valuepropositions utilizing positioningstrategies
A: Positioning is the area in your consumers' minds that you aim to control compared to your rivals.…
Q: Alia is a salesperson in an electronics company. At a recent trade exhibition, she met a supplier…
A: INTRODUCTION :- Alia is a salesperson and there is a salesperson who tried to sell products to the…
Q: What are the stages in the product adoption process, and how do they affect the commercialization…
A: Customer is a person who will adopt the product or the service for solving his own problems. Every…
Q: Identify the five components of themarketing environment.
A: The market surroundings or the business impacted by internal and external factors are discussed in…
- In order to prevent the Ebola virus and the MERS-CoV (Middle East Respiratory Syndrome Coronavirus) from entering the Philippines, airports and other entry points all over the country have been provided with digital thermo scanners to detect feverish persons coming in from countries affected by the two viruses. However, there is no guarantee that the country would be virus-free for a long time despite the state-of-the-art equipment that the authorities have been using. What do you think are the opportunities presented by this threatening situation?
Step by step
Solved in 2 steps
- Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. Ethical decisions that affect a buyers ethical perspective usually involve the organizational environment, cultural environment, personal environment, and industry environment. Analyze this scenario using these four variables.Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What should Sharon do in this situation?Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?
- Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. Is Ben Gibson acting legally? Is he acting ethically? Why or why not?Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. As the Marketing Manager for Southeastern Corrugated, what would you do upon receiving the request for quotation from Coastal Products?COVID-19 Containment in Oman Using Technologies Oman has deployed some of the most sophisticated technological technology ever deployed in the Middle East to track the migration and spread of COVID-19 and to ensure patient compliance with isolation measures in an effort to contain the disease in the area. The platform, dubbed Tarassud Plus, integrates an artificial intelligence-driven mobile application with enhanced features such as up-to-date COVID-19 info, infection prevention tips, and best practices. Additionally, the application allows access to telephone hotlines and support personnel, enabling individuals to discuss their symptoms and be directed to suitable care centers. Once diagnosed, an application-attached medical tracking bracelet ensures that patients stay at home throughout their quarantine or isolation time. “As countries across the world recover from lockdowns, we must remain vigilant,” said Dr Jaffar Hussain, acting WHO delegate in Oman. “We can ensure the infection…