There are probably 20 or more brands of laundry detergent in the grocery store in the Philippines. Make a list of different ways in which producers try to differentiate one detergent brand from. Why can some brands have prices that are much higher than the price of others and still sell well?

There are probably 20 or more brands of laundry detergent in the grocery store in the Philippines. Make a list of different ways in which producers try to differentiate one detergent brand from. Why can some brands have prices that are much higher than the price of others and still sell well?

Foundations of Business - Standalone book (MindTap Course List)

4th Edition

ISBN:9781285193946

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Chapter12: Creating And Pricing Products That Satisfy Customers

Section: Chapter Questions

Problem 17CC

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