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Give several examples of brands that have been recently repositioned. How has this been implemented and for what reason ?
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- 1.What made the Body Shop a strong brand in the market 2.Why did the Body Shop brand fail in the market? 3.Suggest possible ways of restoring the brand to its original position.1. Why do you think "Brand" is important? Explain your answer. 2. List down 10 business enterprises which are considered services under the product classification category.Brand - Lipton Provide your set of recommendations as to how to improve brand management programs of the given brand. Explain Briefly
- Conduct research and source a brand promise of a locally available brand (notNetflix). Use the framework provided by Unilever’s Brand Key to criticallyevaluate their brand promise. HINT: Choose a brand that you are familiar with that has a clear promise andpoint of difference.Critical Thinking Brand equity means that a brand enjoys customer loyalty, perceived quality, and brandname awareness. To what brands are you personally loyal? What is it about the product that creates brandloyalty and, thus, brand equity?List ten (10) of you favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand?
- how companies can designing the brand mantra and what are the implementations? Note: answer should be new. Not copied oneThe evolution of brands can be tracked with the use of the Greiner’s model. With the aid of a diagram, explain how brands will go through several stages and crises and need to resolve these crises to continue growing.How brand performance can be related to brand image, explain .