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- Which products are best suited for a selective distribution strategy and why?
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- Which products are best suited for an exclusive distribution strategy and why?There are three categories of retail distribution— intensive distribution, selective distribution, and exclusive distribution. For each of the categories, summarize the distribution strategy and give an example of each.What is the difference between an exclusive distribution and intensive distribution?
- As you consider distribution, address the following items: . Is distribution an important element of the marketing mix? . Describe one of the three major distribution strategies with an example. • Provide a real life example of channel conflict and discuss why the conflict may exist.There are THREE major distribution strategies a company can use to effectively reach its customers with its offering. Using examples, describe the strategies while highlighting how each of them determines the extent of distribution of the company’s products.How are the various physical distribution functions related to each other? To the other elements of the marketing mix? Provide a thorough discussion
- What would be the benefits of using selective distribution instead of intensive or exclusive distribution?what are the reasons for a manufacturer having its own distribution network instead of working through indepdent intermediaries?What is the appropriate degree of control over the distribution channel?