Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.
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Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.
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- Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture, and language. Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.You work for a cranberry company in Nova Scotia looking to enter the cranberyy market in Australia. Based on this scenario, Describe the product (cranberries), its strongest features and major weakness, and the stage in the product life cycle in the home country (Nova Scotia) and in the target country(Australia). Do you plan to market only in major population centers, or do you plan to achieve total market coverage?A company's market entry strategy is critical in the success of that business. Name a local business in Jamaica and discuss a possible global market entry strategy that this business can use to enter an international market of your choice. In your discussion, justify your choice of international market and reasons for selecting this market entry strategy.
- Oreo's product adaptation strategy for the Chinese markets included two fundamental variations of the original Oreo cookie. Explain how these variations opened the door for further extension of the Oreo product line. Although adaptation to cultural tastes was key to Oreo's success in China, identify and briefly explain how Oreo maintained a consistent global brand image. Explain Oreo's promotion adaptation strategy in terms of potential barriers and how they were successfully addressed. What price adaptations must a firm consider in global markets?The marketing concept with respect to international trade entails: Group of answer choices basing decisions on domestic marketing research, as it is usually more thorough and detailed than international market research. following identical procedures in foreign and domestic markets. adaptation to different environmental aspects (such as laws, cultural aspects) in the context of meeting consumers' needs. alteration only of the price, promotion, and place components of the four P's. focusing on short-term rather than long-term profit, because international trade is very risky and unstable.Suggest the most suitable market entry mode for selling the Jamaican time and patience bakery bread in germany, e.g. exporting,licensing, franchising, joint venture, wholly-‐owned subsidiary, etc. Explain your rationalefor the choice of entry mode for your product in detail.
- An alternative for global marketers is to alter a basic product slightly to meet local conditions. Explain with an example?You work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?As the director of international marketing for a company producing refrigirators, develop a screening criteria for Brazil and Germany and evaluate the two countries. Add any additional assumptions about the company that are necessary. Explain and give examples of stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations about a country and its effect on product perception.
- Discuss the effect of destination marketing practices in tourism industry in the covid-19 pandemic development in Sri Lanka. Here the discussion should be based on but not limited to the following- -Government established tourism promotional organizations in Sri Lanka. -Practices of your mentioned organizations in promoting Sri Lankan tourism industry. -Private sector involvement on promoting Sri Lanka as a tourism destination, and the sustainability of practices promoted.Nestle promoted their infant formula in poor countries as a supplementary food to be given for infants along with breast milk. Nestle then advertised their product in a compelling way, which made the mothers of the poor countries to believe that, they must give the infant formula for their infants. However, the formula needed to be mixed with clean water, which was the biggest lack in the poor countries such as Africa, where Nestle focused as their main markets. Due to lack of clean water and due to illiteracy of the mothers in poor countries, infant formula was mixed with water which was not clean and the babies who consumed the formula had to go through serious health issues, which sometimes caused even death. It was reported that, Nestle knew the illiteracy and the lack of clean water in African countries, yet, Nestle did not alarm it, as it might minimize their market and loss of profits (Wijesinghe, 2018). It can be clearly seen, of the lack of decency from this corporation on…Assume you have been appointed as the Chief Marketing Officer of Coca-Cola Singapore in 2024. Recently you received a call from the headquarters in the USA in which they said “Seems like Share a Coke campaign has dried up in Singapore, could you investigate it and find ways to revitalise the campaign in your region, please? We need your recommendation by 18th April”. What recommendations would you have for Singapore revitalisation?