Three states have (separately) hired you as a consultant to advise them on their pricing of these license plates. They have given you the following information on the current prices (i.e., the extra fees) that they are charging and the estimated price elasticity of demand in each state for vanity plates at those prices: Price Elasticity State Colorado Illinois Price Charged $30 $60 Connecticut $50 Each state wants to maximize its revenue from the sale of the vanity plates. What general pricing advice (higher? lower? no change?) would you give to each state? Explain. -1.40 -0.80 -1.00

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Chapter10: Monopolistic Competition And Oligopoly
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1. Many states in the U.S. sell "vanity" license plates (with personalized initials) to drivers, for extra
fees. The cost of producing a vanity license plate is the same as the cost of producing a normal license
plate.
Three states have (separately) hired you as a consultant to advise them on their pricing of these
license plates. They have given you the following information on the current prices (i.e., the extra
fees) that they are charging and the estimated price elasticity of demand in each state for vanity plates
at those prices:
Price
Charged
$30
$60
Connecticut
$50
Each state wants to maximize its revenue from the sale of the vanity plates. What general
pricing advice (higher? lower? no change?) would you give to each state? Explain.
State
Colorado
Price
Elasticity
Illinois
-1.40
-0.80
-1.00
Transcribed Image Text:1. Many states in the U.S. sell "vanity" license plates (with personalized initials) to drivers, for extra fees. The cost of producing a vanity license plate is the same as the cost of producing a normal license plate. Three states have (separately) hired you as a consultant to advise them on their pricing of these license plates. They have given you the following information on the current prices (i.e., the extra fees) that they are charging and the estimated price elasticity of demand in each state for vanity plates at those prices: Price Charged $30 $60 Connecticut $50 Each state wants to maximize its revenue from the sale of the vanity plates. What general pricing advice (higher? lower? no change?) would you give to each state? Explain. State Colorado Price Elasticity Illinois -1.40 -0.80 -1.00
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