Timothy Donaghy has developed a unique formula for growing hair. His proprietary lotion, used regularly for 45 days, will grow hair in bald spots (with varying degrees of success). Timothy calls his lotion Hair-Again and is selling it via the telephone and Internet. His major form of marketing is through 15-minute infomercials and Internet advertising. Timothy sells each 16-ounce bottle of Hair-Again for $15 and pays a commission of 3 percent of sales to telephone operators who field the 1-800 phone calls from potential customers. Fixed marketing expenses for each quarter of the coming year include: Internet banner ads $7,600 Telephone operator time 5,000 Travel 3,000 In addition, early next year Timothy intends to film and show infomercials on television. He expects the cost to be $12,000 in quarters 1 and 2, and that the cost will rise to $24,000 in each of quarters 3 and 4. Timothy expects the following unit sales of Hair-Again: Quarter 1 5,000 Quarter 2 15,000 Quarter 3 40,000 Quarter 4 35,000 Required: Question Content Area 1. Construct a marketing expense budget for Hair-Again for the coming year. Show total amounts by quarter and in total for the year. If required, round your answers to two decimal places. Hair-AgainMarketing Expense BudgetFor the Year Ended December 31 Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total - Select - - Select - - Select - - Select - - Select - $- Select - $- Select - $- Select - $- Select - $- Select - Total variable expense $fill in the blank 4b8c01019fee062_13 $fill in the blank 4b8c01019fee062_14 $fill in the blank 4b8c01019fee062_15 $fill in the blank 4b8c01019fee062_16 $fill in the blank 4b8c01019fee062_17 Fixed marketing expense: $- Select - $- Select - $- Select - $- Select - $- Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - Total fixed expense $fill in the blank 4b8c01019fee062_42 $fill in the blank 4b8c01019fee062_43 $fill in the blank 4b8c01019fee062_44 $fill in the blank 4b8c01019fee062_45 $fill in the blank 4b8c01019fee062_46 Total marketing expense $fill in the blank 4b8c01019fee062_47 $fill in the blank 4b8c01019fee062_48 $fill in the blank 4b8c01019fee062_49 $fill in the blank 4b8c01019fee062_50 $fill in the blank 4b8c01019fee062_51 Question Content Area 2. What if the cost of internet ads rises to $16,000 in Quarters 2 through 4? How would that affect variable marketing expense? Fixed marketing expense? Total marketing expense? If no effect, enter "0" and select "no impact". Variable marketing expense $fill in the blank 5446b3046055077_1 Fixed marketing expense $fill in the blank 5446b3046055077_3 Total marketing expense $fill in the blank 5446b3046055077_5

Timothy Donaghy has developed a unique formula for growing hair. His proprietary lotion, used regularly for 45 days, will grow hair in bald spots (with varying degrees of success). Timothy calls his lotion Hair-Again and is selling it via the telephone and Internet. His major form of marketing is through 15-minute infomercials and Internet advertising. Timothy sells each 16-ounce bottle of Hair-Again for $15 and pays a commission of 3 percent of sales to telephone operators who field the 1-800 phone calls from potential customers. Fixed marketing expenses for each quarter of the coming year include: Internet banner ads $7,600 Telephone operator time 5,000 Travel 3,000 In addition, early next year Timothy intends to film and show infomercials on television. He expects the cost to be $12,000 in quarters 1 and 2, and that the cost will rise to $24,000 in each of quarters 3 and 4. Timothy expects the following unit sales of Hair-Again: Quarter 1 5,000 Quarter 2 15,000 Quarter 3 40,000 Quarter 4 35,000 Required: Question Content Area 1. Construct a marketing expense budget for Hair-Again for the coming year. Show total amounts by quarter and in total for the year. If required, round your answers to two decimal places. Hair-AgainMarketing Expense BudgetFor the Year Ended December 31 Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total - Select - - Select - - Select - - Select - - Select - $- Select - $- Select - $- Select - $- Select - $- Select - Total variable expense $fill in the blank 4b8c01019fee062_13 $fill in the blank 4b8c01019fee062_14 $fill in the blank 4b8c01019fee062_15 $fill in the blank 4b8c01019fee062_16 $fill in the blank 4b8c01019fee062_17 Fixed marketing expense: $- Select - $- Select - $- Select - $- Select - $- Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - Total fixed expense $fill in the blank 4b8c01019fee062_42 $fill in the blank 4b8c01019fee062_43 $fill in the blank 4b8c01019fee062_44 $fill in the blank 4b8c01019fee062_45 $fill in the blank 4b8c01019fee062_46 Total marketing expense $fill in the blank 4b8c01019fee062_47 $fill in the blank 4b8c01019fee062_48 $fill in the blank 4b8c01019fee062_49 $fill in the blank 4b8c01019fee062_50 $fill in the blank 4b8c01019fee062_51 Question Content Area 2. What if the cost of internet ads rises to $16,000 in Quarters 2 through 4? How would that affect variable marketing expense? Fixed marketing expense? Total marketing expense? If no effect, enter "0" and select "no impact". Variable marketing expense $fill in the blank 5446b3046055077_1 Fixed marketing expense $fill in the blank 5446b3046055077_3 Total marketing expense $fill in the blank 5446b3046055077_5

Cornerstones of Cost Management (Cornerstones Series)

4th Edition

ISBN:9781305970663

Author:Don R. Hansen, Maryanne M. Mowen

Publisher:Don R. Hansen, Maryanne M. Mowen

Chapter8: Budgeting For Planning And Control

Section: Chapter Questions

Problem 8CE: Timothy Donaghy has developed a unique formula for growing hair. His proprietary lotion, used...

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Question Content Area

1. Construct a marketing expense budget for Hair-Again for the coming year. Show total amounts by quarter and in total for the year. If required, round your answers to two decimal places.

Hair-AgainMarketing Expense BudgetFor the Year Ended December 31

	Quarter 1	Quarter 2	Quarter 3	Quarter 4	Total

	- Select -	- Select -	- Select -	- Select -	- Select -
	$- Select -	$- Select -	$- Select -	$- Select -	$- Select -
Total variable expense	$fill in the blank 4b8c01019fee062_13	$fill in the blank 4b8c01019fee062_14	$fill in the blank 4b8c01019fee062_15	$fill in the blank 4b8c01019fee062_16	$fill in the blank 4b8c01019fee062_17
Fixed marketing expense:
	$- Select -	$- Select -	$- Select -	$- Select -	$- Select -
	- Select -	- Select -	- Select -	- Select -	- Select -
	- Select -	- Select -	- Select -	- Select -	- Select -
	- Select -	- Select -	- Select -	- Select -	- Select -
Total fixed expense	$fill in the blank 4b8c01019fee062_42	$fill in the blank 4b8c01019fee062_43	$fill in the blank 4b8c01019fee062_44	$fill in the blank 4b8c01019fee062_45	$fill in the blank 4b8c01019fee062_46
Total marketing expense	$fill in the blank 4b8c01019fee062_47	$fill in the blank 4b8c01019fee062_48	$fill in the blank 4b8c01019fee062_49	$fill in the blank 4b8c01019fee062_50	$fill in the blank 4b8c01019fee062_51

Question Content Area

2. What if the cost of internet ads rises to $16,000 in Quarters 2 through 4? How would that affect variable marketing expense? Fixed marketing expense? Total marketing expense? If no effect, enter "0" and select "no impact".

Variable marketing expense	$fill in the blank 5446b3046055077_1
Fixed marketing expense	$fill in the blank 5446b3046055077_3
Total marketing expense	$fill in the blank 5446b3046055077_5

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Internet banner ads	$7,600
Telephone operator time	5,000
Travel	3,000