To what degree do you believe it to be amazing that a fairly small firm such as Sunny Delight could wind up having so many different types of analytical tools? How could the fact that Sunny Delight's ownership has been transferred many times have impacted the amount of business intelligence (BI) tools that are used, as well as the variety of BI products that are used?

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter6: Category Strategy Development
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To what degree do you believe it to be amazing that a fairly small firm such as Sunny Delight could wind up having so many different types of analytical tools? How could the fact that Sunny Delight's ownership has been transferred many times have impacted the amount of business intelligence (BI) tools that are used, as well as the variety of BI products that are used?

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