Do you think it's remarkable that a little company like Sunny Delight has accumulated so many different analytics tools? How has the fact that Sunny Delight has changed ownership a number of times affected the number and variety of business intelligence (BI) technologies employed? If individual end users are used to working with their own specialized data-generation systems, what are some of the trade-offs of switching to an enterprise-level analytics solution for them?
Do you think it's remarkable that a little company like Sunny Delight has accumulated so many different analytics tools? How has the fact that Sunny Delight has changed ownership a number of times affected the number and variety of business intelligence (BI) technologies employed? If individual end users are used to working with their own specialized data-generation systems, what are some of the trade-offs of switching to an enterprise-level analytics solution for them?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- Do you think it's remarkable that a little company like Sunny Delight has accumulated so many different analytics tools? How has the fact that Sunny Delight has changed ownership a number of times affected the number and variety of business intelligence (BI) technologies employed?
If individual end users are used to working with their own specialized data-generation systems, what are some of the trade-offs of switching to an enterprise-level analytics solution for them?
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