To what extent, if any, are marketersresponsible for injurious consumptioninvolving their products?

Q: how has the covid pandemic changed consumer behaviour

A: The COVID-19 pandemic is altering how we work, eat, travel, communicate, shop, and more. It has…

Q: What is Cause marketing?

A: Marketing is the activity governed by organizations for creating, promoting,  communicating,…

Q: Define marketing myopia?

A: Myopia is defined as the lack of intellectual insight or creativity due to shortsightedness. As a…

Q: Select any one popular TV advertisement for any product/service that you find ethically…

A: Ethical Decision Making- It inspire fairness and also trust, duties and care for others. The ethical…

Q: Explain how a consumer's buying behaviour may be influenced by group factors?

A: INTRODUCTION:- Customers occasionally shun companies because they fear they will be lumped into a…

Q: Why should marketers pay close attention to the cultural environment?

A: A marketing environment consists of all internal and extremal factors which impacts the marketing…

Q: Critics claim that certain marketing practices hurt consumers. Discuss the bases for this claim and…

A: A consumer has the right to know the about the safety, quality, price and other details of a…

Q: What is an IMIS?

A: The competitive intelligence system is considered to be an important element in strategic…

Q: . In what ways can each of the business cycle stagesaffect consumers’ reactions to marketing…

A: The Business goes with the trend of growth, maturity and ultimately to decline phase and in each of…

Q: The IMC role in the marketing (mix) strategies and possible ethical issues of concern

A: Integrated Marketing Communications is a simple process that ensures that all forms of communication…

Q: What are the implications of different steps of consumer decision process for the marketers?

A: Consumer decision process is a method used by the marketers to analyze the different attributes of…

Q: Analysis millennials consumer habits affecting the market

A: Consumers develop habits based on a variety of goods and services, including their preferred lunch…

Q: What is consumer ethnocentrism, and why is itimportant to global marketers?

A: Consumer ethnocentrism: It means the behavior of customers in buying products based on the country…

Q: What type of database should your university maintain on its students? In general, what ethical…

A: A database management system is a tool for organizing data. The learning institutions use…

Q: xplain and identify the factors behind how does globalization influence consumer behaviour phase

A: Globalization has both direct and indirect impacts on different fields, including socio-cultural…

Q: Describe social influences on consumer buying decisions?

A: Consumer buying decisions is the decision making process used by consumers while purchasing the…

Q: How would one use PRIZM to develop a marketingstrategy?

A: A Marketing strategy may be defined as a course of action which is carried out by an organization…

Q: hat is Cause marketing?

A: Marketing is nothing but the activities that the organization undertakes to promote or advertise the…

Q: What is selective exposure?  Why do consumers engage in it?

A: Consumers - Person who purchases and uses things from the market. A person who purchases goods and…

Q: Give and explain t

A: CCTV means closed-circuit television, These systems are primarily used for security, monitoring and…

Q: Define attitude and its role in consumerbehavior.

A: Consumer behaviour is very comprehensive as each consumer has a diverse outlook and attitude to…

Q: How does Green Marketing affects consumption behaviour?

A: Green Marketing can be denoted as the activity of marketing products that are environmentally…

Q: What is cross-market segmentation ?

A: Market segmentation is one of the model in the marketing strategies. The other two concepts in…

Q: How do cultural factors exert the broadest and deepest influence on consumer buying decision?

A: Individual longings and necessities are firmly impacted by culture. Culture can be portrayed broadly…

Q: Given a variable of the marketing mix,describe an ethical issue related to thatvariable.

A: Marketing mix: The marketing mix refers to the combination of various elements used to promote the…

Q: Globalization is a ________ pressure. Group of answer choices market nonexistent technology

A: Globalisation was possible due to strong communication, transportation and need for growth. If a…

Q: What do you mean by Societal Marketing Orientation ?

A: The orientation of societal marketing keeps the welfare of the society above the objective of profit…

Q: What are the benefits of good relationships for the marketers?

A: Customer Relationship Management is essentially the relationship between the supplier and the…

Q: MARKETIN CASE STUDY EXAMPLES

A: Marketing - An activity performed by the Company to sell and purchase goods and services to meet the…

Q: Discuss the role that reference groups, opinion leaders and influencers play in influencing…

A: Introduction   Persuasive is a discipline, and you may get to your advantages when seeking to…

Q: Describe your lifestyle along those dimensions and identify consumption-related activities based on…

A: Product consumption depends upon the lifestyle and the mannerism adopted by an individual.

Q: What is the role of target market ?

A: Market is the place to execute the functions of buying and selling of goods and services. Market is…

Q: Define the term societal marketing orientation?

A: Marketing can be described as a function of management which includes creation of needs, identifying…

Q: What is the significance of social class to marketers

A: There are several internal factors that impact the purchase behavior of customers and there are many…

Q: Critically discuss how different subcultures associated with sustainable consumption can influence…

A: Subculture is considered to be a part of a culture that follows the same principles as the entire…

Q: What is meant by the social marketing term amplification, and how is it created and  measured?

A: Social marketing is an approach used by marketers to design and apply activities that are aimed at…

Q: Why has anti-consumption become more prominent in recent years ?

A: Ans. In this season of outrageous environment emergency, it is important that we as a whole lessen…

Q: What is market fragmentation, and what are its consequences for marketers?

A: Market fragmentation refers to the notion that all markets are diverse and, over time, break down…

Q: Difference between market and marketer

A: Market refers to an area where group of people meet and trade their by-products and services for…

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.