What is consumer ethnocentrism, and why is itimportant to global marketers?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 5DYMP
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What is consumer ethnocentrism, and why is it
important to global marketers?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing