234.78.10auvGIISIng COIIUAly OIIVI UDTUU typos UI IOUIIIIS, WIGVISIOI, OGwspapci aIU TaUIv . TIIC COSTfor each medium with its audience coverage is given below.TelevisionNewspaper RadioCost per advertisement ($)16001100100Audience per advertisement 99,00038,00016,000The company is capable of using a number of newspaper advertisement slots up to 10. Moreover,in order to balance the advertising among the three types of media, the total number ofadvertisements on radio should not occur more than 45% of total number of advertisement. andat least lt 4% of the total number of advertisements should occur on television. The weeklyadvertising budget is S20300. How many advertisements should be run in each of the three typesof media to maximize the total audience?If we assume the number of ads on each type of meduim as follows : T, N, R respectivelyGiven the following Television constrainnT-14%N - 14%RWhat is the value of n?Remark: Write vour answer in percentage Inot decimal ( for example write 70%Save7ahmit. Cick Save All Answers to save all answers.

Here given decision variables -T = No. of Television adsN = No. of Newspaper adsR = No. of Radio ads

Answered: for each medium with its audience…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter7: Nonlinear Optimization Models

Section7.4: Advertising Response And Selection Models

Problem 22P

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