Tufte's argument that the space shuttle Challenger disaster was a direct result of the poorly displayed information. This example of the possible consequences of poor data display is certainly extreme. But similarly, poor data displays are an everyday occurrence in many organizations in the world and lead to mistakes; missed opportunities; and the loss of time, money, and sometimes, life or limb.  the development of new ways of visualizing information is an active and exciting area of current research. However, to properly and effectively apply these new methods, one must first develop an awareness of where and how information is currently being displayed badly. Find an example of a poor information display that is currently in use in a business organization. This can be a chart that doesn't include all the information needed to draw a correct conclusion from the data presented, one that hides the important information behind a clutter of irrelevant data, one that forces incorrect conclusions by distorting the data display, or one that shows any of the sins of data display. You may draw your example from industry or academic literature, from your own work experiences, or from your doctoral research. It must be a real example—one currently being used to make decisions in a business organization.  Explain why this is an example of a poor data display or why it doesn't adequately support swift and sound decision making. Then,  improve display of the same information, one that will lead to better decisions, and explain why your new information display is better than the one it replaces.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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 Tufte's argument that the space shuttle Challenger disaster was a direct result of the poorly displayed information. This example of the possible consequences of poor data display is certainly extreme. But similarly, poor data displays are an everyday occurrence in many organizations in the world and lead to mistakes; missed opportunities; and the loss of time, money, and sometimes, life or limb.

 the development of new ways of visualizing information is an active and exciting area of current research. However, to properly and effectively apply these new methods, one must first develop an awareness of where and how information is currently being displayed badly.

  • Find an example of a poor information display that is currently in use in a business organization. This can be a chart that doesn't include all the information needed to draw a correct conclusion from the data presented, one that hides the important information behind a clutter of irrelevant data, one that forces incorrect conclusions by distorting the data display, or one that shows any of the sins of data display. You may draw your example from industry or academic literature, from your own work experiences, or from your doctoral research. It must be a real example—one currently being used to make decisions in a business organization.
  •  Explain why this is an example of a poor data display or why it doesn't adequately support swift and sound decision making.
  • Then,  improve display of the same information, one that will lead to better decisions, and explain why your new information display is better than the one it replaces.
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