Answered: Two reasons why social and…

Two reasons why social and environmental disclosure practices is not sufficient for corporate reporting of sustainability performance

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter17: Advertising And Public Relations

Section17.2: Greenwashing Harms Companies And Consumers

Problem 1C

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Concept explainers

Introduction to Marketing Ethics

Marketing strategies that promote impartiality, social conscience, compassion, and transparency by adhering to ethical norms are referred to as business ethics in marketing. All ethical marketing activities, marketing strategies, marketing policies, and product and service promotion, concentrate not only on how commodities serve customers but also on whether they satisfy social obligations and handle various ethical challenges.

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