Review the conflict of interest scenarios (parts 1 and 2). Identify the issue and indicate the regulation or best practice principle involved. How should the organization/provider respond to the issue? What should the organization/provider do to prevent future issues or mitigate any future harm/damage to the patient or the organization?   The first scenario involves doctors who are financially motivated to prescribe certain medications or treatments, even if they may not be the best option for the patient. These doctors may receive kickbacks or incentives from pharmaceutical companies, leading to a conflict of interest that can compromise the quality of care. the second scenario involves doctors prioritizing their patients' well-being. These doctors strive to provide evidence-based recommendations and treatments that are in the best interest of their patients' health. They prioritize unbiased information and consider the individual needs and circumstances of each patient

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Review the conflict of interest scenarios (parts 1 and 2). Identify the issue and indicate the regulation or best practice principle involved. How should the organization/provider respond to the issue? What should the organization/provider do to prevent future issues or mitigate any future harm/damage to the patient or the organization?

 

The first scenario involves doctors who are financially motivated to prescribe certain medications

or treatments, even if they may not be the best option for the patient. These doctors may receive

kickbacks or incentives from pharmaceutical companies, leading to a conflict of interest that can

compromise the quality of care.

the second scenario involves doctors prioritizing their patients' well-being. These

doctors strive to provide evidence-based recommendations and treatments that are in the best interest of

their patients' health. They prioritize unbiased information and consider the individual needs and

circumstances of each patient

 

 

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