Using exponential smoothing with a weight ex of 0.6 on actual values: (a) if sales are $45,000 and $50,000 for 2010 and 2011, what would you forecast for 2012? (b) given this forecast and actual 2012 sales of $53,000, what would you then forecast for 20013?

Using exponential smoothing with a weight ex of 0.6 on actual values: (a) if sales are $45,000 and $50,000 for 2010 and 2011, what would you forecast for 2012? (b) given this forecast and actual 2012 sales of $53,000, what would you then forecast for 20013?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?

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