Why is forecating needed in an organization. What are the tools operations managers use when forecasting.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Why is forecating needed in an organization. What are the tools operations managers use when forecasting. Please elaborate response by providing real life examples or properly cited academic references.

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