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Using the dimensions that Hofstede provides, first compare the marketing strategies of the U. S and China. Give some specific examples.
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- 1.How does Coca-cola manage to boosts its revenue behind declining consumption? What marketing tools have help them to overcome this challenge?Back in 2010, PepsiCo opted to shift gears, abandoning its traditional marketing approach and instead embark on an entirely new marketing strategy entitled the Pepsi Refresh Project. Read the case study provided and subsequent article (see links that follow or download from the Course Resources section on this page) along with any additional reading you choose. In hindsight, what are the some of the key learnings from the Pepsi Refresh project that can guide IMC campaigns going forward?What is your overall evaluation of the potential for Jordano Foods in this new relationship with SAB? Explain your position.
- Comparing Palmolive and Dove, as soap manufacturing companies, what are the external influencing factors? Why does the market move this way, in this context with the external factors?Assume you have been hired by Uber as a consultant to analyze its marketing environment. Specifically, Uber wants you to analyze two specific aspects of the company's environment - one micro (the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and the public) and one macro(Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces), and give advice. 1. Who will be the main direct competitor for Uber? What would you say are the main strengths and weaknesses of this competitor? How would you suggest Uber compete with the competitor? 2. What are the main legal regulations Uber must abide by to make and sell its services in the United States? Uber wants a list of the main legal regulations it will need to consider; what do these regulations require Uber to do or not do?What about Samsung's marketing strategy has kept them in competition with Apple?
- What was the main strength of CIPLA for which it was well known across the globe? how did the Companyleverage it to achieve success in market place ?based on Apple's Marketing strategy, make an appraisal based on the following: 1. Highlight and justify at least 4 outstanding approaches/strategies/tactics that made the company win an award. 2. What are some of the weaknesses have you observed in the company and how would you suggest for its improvement?L'Oreal India - Case Study - Where Beauty Meets Tradition Business and marketing background A review of the company and their marketing efforts Issues and Opportunities as provided within the case A recommended strategy or course of action Expected business and brand marketing outcomes based on your recommended strategy or course of action Risks associated with your strategic course and high-level mitigation plans