Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Analyse the promotional strategies for bahubali and understand the factors that led to its success
Expert Solution
Step 1
Bahubali was an Indian action epic movie directed by SS rajamouli in 2015 and 2017. The film not only shook the tollywood industry but shook the whole world with its good graphics and VFX across the globe.
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Using the international strategy discuss what Toyota did that sustained their international brand. give examples
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