Variable operating costs $3 per room-night Fixed costs Salaries and wages Maintenance of building and pool $177,000 38,000 Other operating and administration costs 190,000 Total fixed costs $405,000 The capital invested in the motel is $1,500,000. The partnership's target return on investment is 20%. Brady expects demand for rooms to be uniform throughout the year. He plans to price the rooms at full cost plus a markup on full cost to earn the target return on investment. What price should Brady charge for a room-night? What is the markup as a percentage of the full cost of a room-night? Brady's market research indicates that if the price of a room-night determined in requirement 1 is reduced by 10%, the expected number of room-nights Brady could rent would increase by 10%. Should Brady reduce prices by 10%? Show your calculations. Required 1. 2.

Variable operating costs $3 per room-night Fixed costs Salaries and wages Maintenance of building and pool $177,000 38,000 Other operating and administration costs 190,000 Total fixed costs $405,000 The capital invested in the motel is $1,500,000. The partnership's target return on investment is 20%. Brady expects demand for rooms to be uniform throughout the year. He plans to price the rooms at full cost plus a markup on full cost to earn the target return on investment. What price should Brady charge for a room-night? What is the markup as a percentage of the full cost of a room-night? Brady's market research indicates that if the price of a room-night determined in requirement 1 is reduced by 10%, the expected number of room-nights Brady could rent would increase by 10%. Should Brady reduce prices by 10%? Show your calculations. Required 1. 2.

Managerial Accounting

15th Edition

ISBN:9781337912020

Author:Carl Warren, Ph.d. Cma William B. Tayler

Publisher:Carl Warren, Ph.d. Cma William B. Tayler

Chapter11: Differential Analysis And Product Pricing

Section: Chapter Questions

Problem 13E

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