John Brown is the managing partner of a business that has just finished building a​ 60-room motel. Brown anticipates that he will rent these rooms for 20,000 nights next year​ (or 20,000 room-nights). All rooms are similar and will rent for the same price. Brown estimates the following operating costs for next​ year: Variable operating costs     $ 3 per room-night Fixed costs  Salaries and wages                                   $173,000 Maintenance of building and pool               40,000 Other operating and administration costs  127,000 Total fixed costs                                       $340,000 The capital invested in the motel is $1,200,000. The​ partnership's target return on investment is 20​%. Brown expects demand for rooms to be uniform throughout the year. He plans to price the rooms at full cost plus a markup on full cost to earn the target return on investment. Requirements 1. What price should Brown charge for a​ room-night? What is the markup as a percentage of the full cost of a​ room-night? 2. Brown​'s market research indicates that if the price of a​ room-night determined in Requirement 1 is reduced by 15​%, the expected number of​ room-nights Brown could rent would increase by 10​%. Should Brown reduce prices by 15​%? Show your calculations.

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter14: Capital Structure Management In Practice
Section14.A: Breakeven Analysis
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John Brown is the managing partner of a business that has just finished building a​ 60-room motel. Brown

anticipates that he will rent these rooms for 20,000 nights next year​ (or 20,000 room-nights). All rooms are similar and will rent for the same price. Brown estimates the following operating costs for next​ year:

Variable operating costs     $ 3 per room-night

Fixed costs 

Salaries and wages                                   $173,000

Maintenance of building and pool               40,000

Other operating and administration costs  127,000

Total fixed costs                                       $340,000

The capital invested in the motel is $1,200,000. The​ partnership's target return on investment is 20​%.

Brown expects demand for rooms to be uniform throughout the year. He plans to price the rooms at full cost plus a markup on full cost to earn the target return on investment.

Requirements

1.

What price should Brown charge for a​ room-night? What is the markup as a percentage of the full cost of a​ room-night?

2.

Brown​'s market research indicates that if the price of a​ room-night determined in Requirement 1 is reduced by 15​%, the expected number of​ room-nights Brown could rent would increase by 10​%. Should Brown reduce prices by 15​%? Show your calculations.

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