w is segmentation by family lifecycle and household typeuseful to marketers? Briefly describe your own family in theseterms, identifying characteristics that might be helpful tomarketers for a firm selling “smart” TVs.
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w is segmentation by family lifecycle and household type
useful to marketers? Briefly describe your own family in these
terms, identifying characteristics that might be helpful to
marketers for a firm selling “smart” TVs.
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- Select one of the following products and explain how youwould use segmentation by income and expenditure patternsto determine your targeted market.a. Busch Gardens theme parksb. GoPro video camerac. Healthy Choice frozen entréesd. Land Rover Evoque“Lifestyle and psychographic segmentations are very complex to understand and implement. Companies make heavy investments in consumer research to identify such segments, their behavior, their potential etc. Despite all the hard work there is always a chance that such segmentation strategies might fail. On the other hand, demographic segmentation id much simpler, cost effective and easy to implement, still marketers prefer the former one...” What are your views on the above statement? Discuss in detail.Psychographic segmentation. Visit the websites ofCaterpillar, Marriott Hotels, and Dr Pepper. How does eachfirm employ psychographic segmentation (such as the VALSapproach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and thetypes of products sold by each firm?www.cat.comwww.marriott.comwww.drpepper.com
- VinceShoe is a company who sells leather shoes. If you are the owner of VinceShoe, how will you segment your market according to the different type of segmentation? 1. Demographic Segmentation 2. Pshychographic Segmentation 3. Geographic Segmentation 4. Behavioral SegmentationCreate a profile of yourself as part of a market segment.Include the following:a. geographic locationb. gender and agec. household typed. income and spending habits12- The market which is divided based on “income scale and family size of customers” is an example of _________. a. Behavioural segmentation b. Psychographic segmentation c. Demographic segmentation d. Geographic segmentation
- How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you? Is it the demographic or behavioral segment?We have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.Give atleast 3 examples with explanations of each of commercial or printed advertsiment focusing on these market segments: 1. lifestyle profile 2. product-specific profile 3. General life style segmentation 4. Product-specific segmentation
- I need this question done in 10 minutes A. Explain differentiated (multi segment) and undifferentiated (mass marketing) target marketing strategies for a bookshop selling books, magazines, and stationery. Is a concentrated (niche) target marketing approach likely to be useful? Answer yes or no and explain why or why not. B. Describe a specific segment that would be a useful target market for a magazine called Fishing New Zealand. (use all four segmentation bases – Demographics, Geographics, Psychographics and Behaviour). C. Does gender based segmentation of the pen product category make sense? Answer yes or no and then explain your answer.ESSAY writing. Provide your answers and make at least four statements in a phrase to obtain 10 points and highlight your main points, and provide solution for computation In market segmentation we have bases in consumer markets, from there choose one and discuss it?What type of segmentation is the primary starting point for most marketers?