What are the elements of promotional mix?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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What are Marketing Communications? What is the processing of communication process? What are the goals and tasks of promotion and why are they important? What are the elements of promotional mix? What is the integrated marketing communications? What are the factors impacting the effectiveness of the promotional mix?

 

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