“We started out by blending the ingredients for the instant batter in our garage at home which we turned into a small factory and began supplying small fish and chips shops until we started supplying batter to Shoprite and Checkers in Gauteng in 2013,” Zuzie continues. “We started supplying around three tons per month to Shoprite and Checkers in Gauteng. Today we supply 20 to 30 tons of batter a month to Shoprite and Checkers supermarkets across South Africa.” The batter is used to coat baby hake prior to frying it at the in-store deli’s. “Our relationship with the Shoprite Group has aided us to expand not only our staff complement but also our facilities and factory.” says Zuzie. The business growth has helped to accomplish her first and primary goal of aiding her staff and helping them to improve their quality of life. Q.4.1 As the manager of Batter Master, Zuzie fulfilled various managerial roles. Identify two managerial roles Zuzie fulfilled and provide evidence from the case to support your answer. HINT: Provide the managerial role, sub-role and evidence. Example: Informational role, monitor, analysis of financial statements.
“We started out by blending the ingredients for the instant batter in our garage at home which we turned into a small factory and began supplying small fish and chips shops until we started supplying batter to Shoprite and Checkers in Gauteng in 2013,” Zuzie continues. “We started supplying around three tons per month to Shoprite and Checkers in Gauteng. Today we supply 20 to 30 tons of batter a month to Shoprite and Checkers supermarkets across South Africa.” The batter is used to coat baby hake prior to frying it at the in-store deli’s.
“Our relationship with the Shoprite Group has aided us to expand not only our staff complement but also our facilities and factory.” says Zuzie. The business growth has helped to accomplish her first and primary goal of aiding her staff and helping them to improve their quality of life.
Q.4.1
As the manager of Batter Master, Zuzie fulfilled various managerial roles. Identify two managerial roles Zuzie fulfilled and provide evidence from the case to support your answer.
HINT: Provide the managerial role, sub-role and evidence.
Example: Informational role, monitor, analysis of financial statements.
Q.4.2 There are three levels of management in an organisation. Explain what level of management Zuzie forms part of.
(4)
(2)
Q.4.3 Discuss which phase of the industry life cycle Batter Master is in currently. (4) HINT: Provide a reason for your answer.
Q.4.4 List two market environmental variables evident from the case and provide (4) evidence to support your answer.
If Zuzie only employed individuals from her local community and provided them with crucial training to work in the food industry, could it be considered to be corporate social responsibility (CSR)?
HINT: Provide a Yes or No answer and reasons for your answer.
Q.4.6
Before starting Batter Master, Zuzie had to plan how she would turn her newly acquired business into a successful venture. With the use of examples, outline the planning process Zuzie might have considered.
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