Wafa, an Omani entrepreneur for over 15 years, is a passionate lover of diverse cultures. She travels a lot and applies a lot of cultural features of other countries into her life. Wafa is a strong enthusiast of Japanese business philosophy (Kaizen). Kaizen is a method that helps the productivity of one organization to improve. Wafa travels to Japan frequently and has also received a certification in Kaizen. She is also a
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Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
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- Jenny’s Stores is a retail chain with 150 outlets throughout North and South America. Faced with falling profit margins, the company is contemplating launching its own private brand that would reduce costs, improve margins, and allow it to pass on some of these benefits to its consumers. *** Question | Which of the following, if true, would most strengthen the argument for launching private brands? A) Most customers visiting Jenny’s Stores are loyal to existing national brands. B) The economy has started to improve, and consumer spending is increasing. C) Customers at Jenny’s Store are likely to become more price-conscious over the next few years. D) The company enjoys good relations with the suppliers and manufacturers of the brands that it sells in its stores. E) The stores enjoy high visibility and attract foot traffic well.Title: Choosing the Right Form of Business for a Digital Start-upIntroduction: Nadia is an aspiring and driven entrepreneur with a passion for the digitalworld and she has an innovative idea for a new mobile app. She wants to establish her digitaltechnology start-up, but she's unsure about the most suitable form of business for her venture.Nadia's app, called "Edu Spot," aims to revolutionize the way people manage, track andcomplete their courses and assignments during university. She has conducted marketresearch, developed a business plan, and is now ready to formalize her business structure.Options for Business Forms:1. Sole Proprietorship: Nadia could choose to operate as a sole proprietor. This is thesimplest and least expensive form of business to establish. However, she would haveunlimited personal liability for the business's debts and obligations.2. Partnership: Nadia could partner with a friend Tom, who has complementary skillsand resources . They would share profits, losses,…Title: Choosing the Right Form of Business for a Digital Start-upIntroduction: Nadia is an aspiring and driven entrepreneur with a passion for the digitalworld and she has an innovative idea for a new mobile app. She wants to establish her digitaltechnology start-up, but she's unsure about the most suitable form of business for her venture.Nadia's app, called "Edu Spot," aims to revolutionize the way people manage, track andcomplete their courses and assignments during university. She has conducted marketresearch, developed a business plan, and is now ready to formalize her business structure.Options for Business Forms:1. Sole Proprietorship: Nadia could choose to operate as a sole proprietor. This is thesimplest and least expensive form of business to establish. However, she would haveunlimited personal liability for the business's debts and obligations.2. Partnership: Nadia could partner with a friend Tom, who has complementary skillsand resources . They would share profits, losses,…
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- Citronel is a French company that markets a range of fashionable clothing to French consumers, under its own brand name. The company wants to begin marketing its products worldwide, and needs to decide on the most effective and profitable strategy.Citronel’s CEO thinks that a market segment already exists worldwide that will be receptive to Citronel’s product line. Which of the following, if true, would strengthen the CEO’s position? A) Clothing fashions that originate in France tend to appeal to many different consumers around the world. B) Citronel has been in business for only a few years. C) People in different parts of the world tend to embrace their own clothing fashions. D) Citronel has accumulated extensive market data on French consumers. E) Consumers in different parts of the world have varied spending power.Theo Chocolate Seattle’s Theo Chocolate specialises in the divine. The coca that the chocolate maker harvests to produce its delicious candy bars comes from a tropical evergreen known as Theobroma cacao – translated literally, “food of the gods”. The heavenly flavour that resides in the plants cacao pods helps sustain the worldwide confectionery industry, and Theo is one of the newest companies to master the art of cacao cultivation. Founded in 2006 by Joseph Whinney, Theo Chocolate prides itself on being the first organic and Fairtrade Certified chocolate maker in the United States. In addition to producing world-class chocolate, Theo integrates ethical standards throughout its entire business, all the way from the cocoa farm to the candy rack. When Theo first started its production, the company offered an exotic line of dark chocolate and milk chocolate bars and truffles. These early treats had unusual names such as Coconut Curry, the 3400 Phinney Bar, and Bread &…Theo Chocolate Seattle’s Theo Chocolate specialises in the divine. The coca that the chocolate maker harvests to produce its delicious candy bars comes from a tropical evergreen known as Theobroma cacao – translated literally, “food of the gods”. The heavenly flavour that resides in the plants cacao pods helps sustain the worldwide confectionery industry, and Theo is one of the newest companies to master the art of cacao cultivation. Founded in 2006 by Joseph Whinney, Theo Chocolate prides itself on being the first organic and Fairtrade Certified chocolate maker in the United States. In addition to producing world-class chocolate, Theo integrates ethical standards throughout its entire business, all the way from the cocoa farm to the candy rack. When Theo first started its production, the company offered an exotic line of dark chocolate and milk chocolate bars and truffles. These early treats had unusual names such as Coconut Curry, the 3400 Phinney Bar, and Bread &…
- After the takeover, HT Bank has various subsidiaries and intends to restructure the company to improve the performance of the companies. It is an important decision in accomplishing corporate long-term objectives. The management of HT Bank decides to pursue a spinoff in order to achieve such an objective. HT Bank needs to restructure the company especially the subsidiaries after the mergers. a) Discuss critically the reasons why HT Bank decide to use spinoff to restructure the company. b) Explain the limitation of using spinoff in this restructuring.Natalie Koebel spent much of her childhood learning the art of cookie-making from her grandmother. They passed many happy hours mastering every type of cookie imaginable and later creating new recipes that were both healthy and delicious. Now at the start of her second year in college, Natalie is investigating various possibilities for starting her own business as part of the requirements of the entrepreneurship program in which she is enrolled. A long-time friend insists that Natalie has to somehow include cookies in her business plan. After a series of brainstorming sessions, Natalie settles on the idea of operating a cookie-making school. She will start on a part-time basis and offer her services in people’s homes. Now that she has started thinking about it, the possibilities seem endless. During the fall, she will concentrate on holiday cookies. She will offer individual lessons and group sessions (which will probably be more entertainment than education for the participants).…Flora built her business from two employees to more than 2,000 during her 30 years in business. She was able to endow a scholarship fund to the community college and to leave her children a perpetual income. We call this herGroup of answer choices corporate responsibility. social mission. good citizenship. entrepreneurial legacy.