Beginning in November 2001, the newly created federal Transportation Security Administration (TSA) was faced with the task of replacing private contractor airport security screeners with government employees. Well over 10,000 replacements had to be made and well over 100,000 applicants sought the new government positions. Consulting companies bid on this federal contract. Suppose company A suggested that the project could be accomplished more quickly if a job analysis were not conducted. Suppose company B suggested that ­“selection panels” be formed to interview and screen applicants. Suppose company C proposed to administer mental ability tests using local colleges to give tests at computer workstations. Which of these proposals would appear most promising and which least promising? Why?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Beginning in November 2001, the newly created federal Transportation Security Administration (TSA) was faced with the task of replacing private contractor airport security screeners with government employees. Well over 10,000 replacements had to be made and well over 100,000 applicants sought the new government positions. Consulting companies bid on this federal contract. Suppose company A suggested that the project could be accomplished more quickly if a job analysis were not conducted. Suppose company B suggested that ­“selection panels” be formed to interview and screen applicants. Suppose company C proposed to administer mental ability tests using local colleges to give tests at computer workstations. Which of these proposals would appear most promising and which least promising? Why?

 
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