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Q: What types of sales promotion methods have you observed recently? Comment on their effectiveness
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Q: Why must marketing objectives and pricing objectives be considered when making pricing decisions?
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Q: Discuss the differences between services and goods
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Q: Which criticisms of promotion do you believe are the most valid? Why?
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Q: Discuss the different methods for determining the advertising appropriation.
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Q: Describe the relationships among demand, costs, and profits
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Q: Identify and explain 3 advantages and 3 disadvantages of business analytics.
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Q: List the steps involved in segmenting markets
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Q: What are three ways to reduce the negative effects of specialization?
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Q: What are the drawbacks of job specialization?
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Q: Discuss the key differences between relationship selling and transactional selling
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What are Formal communications?
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- What do you mean by internal communicationWhat risks will arise from this? How does management ensure that information is being accessed only by authorized and relevant employees?Discuss the processes you would follow in selecting an agency with which you would establish a collaborative agency/client relationship in crafting and executing effective communication strategy and programmes for your firm.