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- Why is it necessary for problem formulation to come after goal formulation?Dawlance limited case study As Hassan Jameel what marketing mix decisions would you recommend for the air fryer launch? Why? On September 17th, 2015, Mr Hasan Jameel, Head of Marketing at Dawlance’, needs to firm up marketing mix details for the planned launch of their first microwave oven with air fryer technology. The original plan was to launch the air fryer as a five-in-one microwave oven which would allow consumers to heat, cook, bake, grill, and air fry food items using the same oven. Some managers at Dawlance; however, are concerned that offering so many options in one oven would increase the complexity and costs leading to high prices and reduced sales. They think that air fryer technology should be offered as a stand-alone unit, similar to those of competitors. Pricing is also a concern. Various price points from PKR 18,000 to PKR 30,000 are possible. Finally, the advertising and distribution spend is under consideration. Mr Jameel needs to finalise his recommendations for the…WebTech Development of Austin, Texas, is considering thepossible introduction of a new product proposed by itsresearch and development staff. The firm’s marketing directorestimates the product can be marketed at a price of $70. Totalfixed cost is $278,000, and average variable cost is calculatedat $48.a. What is the breakeven point in units for the proposedproduct?b. The firm’s CEO has suggested a target profit return of$214,000 for the proposed product. How many units mustbe sold to both breakeven and achieve this target return?