Packaging is part of: * Product tangibles All options O Brand image O Product usage in certain cases The following is not a characteristic used as a guide for consumers when buying Levis jeans the global brand: * Global Myth All options are characteristics O Social responsibility O Quality signal

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Packaging is part of: *
O Product tangibles
All options
O Brand image
O Product usage in certain cases
The following is not a
characteristic used as a guide
for consumers when buying
Levis jeans the global brand: *
O Global Myth
All options are characteristics
Social responsibility
O Quality signal
Transcribed Image Text:Packaging is part of: * O Product tangibles All options O Brand image O Product usage in certain cases The following is not a characteristic used as a guide for consumers when buying Levis jeans the global brand: * O Global Myth All options are characteristics Social responsibility O Quality signal
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