Research a company such as L.L. Bean or MondelezInternational (formerly Kraft Foods) that has a number ofdifferent successful SBUs. What factors do you think makethese units—and this company—successful from a marketingstandpoint?

Q: What rules, if any, should govern advertising and promotional messages presented in the classroom

A: Advertising- An promotional activity that aims to sell a service or product to targeted customers is…

Q: 1. Explain with the use of an example the difference between a product and a service. 2. Name TWO…

A: As per the Bartleby Honor code we are not supposed to answer more than 3 interlinked questions at a…

Q: People have been using Twitter’s social media platform to Tweet short bursts of information in 140…

A: Social data refers to data that social media users publically publish, such as the time and…

Q: Which of the following statements is true about the European Union (EU)? The EU has adopted a common…

A: The European Union is one of the world's most diversified economies. It is also one of the largest…

Q: In your own words, what is marketing and what does it seek to accomplish?

A: Marketing is a complicated subject. It's not just sex and catchphrases. It's all about placing the…

Q: How can the Filipino Culture and Values help in building a business?

A: The filipino culture and values are something which they are very proud and and take pride on and…

Q: Travel Agency Flyer Design Size: A4 Portrait Resolution: 150 pixels/inch

A: Hi,  As per your request, Please find the attached Marketing flyer for a travel agency. Since you…

Q: Are small business owners at a disadvantage if they lack the marketing research resources large…

A: Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: Discuss how are the characteristics and marketing needs of the product and service they selected…

A: A brand is a product category that a corporation makes under a specific name in order to increase…

Q: Can someone help me create 3 brand taglines to be written in the Poster/Slogan?   Brand: Yamang…

A: Turmeric is a very old spice with huge demand. It has many uses such as flavouring, colouring the…

Q: Compare the four forms of competition.

A: The four forms of competition are as follows: Perfect Competition Monopolistic Competition…

Q: Explain the role of reference groups for heavy farm equipment machinery brands, such as John Deere.

A: The customers usually take the purchase decision by considering certain factors that strongly affect…

Q: Are there cultures or subcultures whose value system is particularly consistent (or inconsistent)…

A: The cultural environment of a corporation is made up of the influence of a society's religious,…

Q: Can our product satisfy different needs or motives in different people? What needs are involved?…

A: Motivation is an internal urge or pushes to behave in order to meet a need. A goal-oriented person…

Q: Will problem recognition occur naturally, or must it be activated by advertising? Should generic or…

A: Consumer decision making: It is a procedure, which includes the customers finding out their needs or…

Q: All of the following factors influence media selection EXCEPT: O Rating points O Promotional…

A: All of the following factors influence media selection except: 1. Rating points 2. Promotional…

Q: Multiple Choice Question 14- Which implementation approach does the book say is more advantageous…

A: "Since you have asked multiple questions so we will solve the first question for you. If you want…

Q: Identify strategic alternatives and know a basic outline for a marketing plan

A: Strategic alternative come from testing from market analysis, which is a precursor to making your…

Q: Over which of Porter’s Five Forces do consumers have thegreatest influence? Over which do they have…

A: No company works in isolation in the market. They are influenced by number of forces which acts on…

Q: Describe the arguments for and against society responsibility

A: In the modern business world, the social responsibilities are associated with the efforts that…

Q: Business buying occurs worldwide, so marketers need to be aware of cultural factors influencing…

A: The buying center is anything but a fixed and officially distinguished unit inside the purchasing…

Q: What is a pragmatic implication, and how does it relate to information accuracy and deception?

A: There are separate government agencies that regulate this responsibilities of the business and there…

Q: Elaborate on the Influence of the people factor in a business environment.

A: There is no single aspect that affects the business environment. It is made up of various aspects,…

Q: Explain the relationship among profit, business risk, and the satisfaction of customers’ needs.

A: Customer satisfaction should be the ultimate goal of all marketers. To keep the interests of the…

Q: List down 5 green technology companies pushing for a cleaner alternative in the future, describe…

A: Sustainability is a business strategy that considers how a firm operates in terms of the…

Q: What kind of website is PizzaHut.com? How does PizzaHut.com incorporate the seven website design…

A: Attributes of good website: 1.The convenient website can be accessed by anybody, including the…

Q: Founded in 1998 as an Internet search engine, Google’s mission statement remains the same to this…

A: The mission statement is not only a statement it delivers the intent of the organisation that…

Q: Apply these demographic developments to your own life. Discuss some specific examples of how…

A: A consumer is a person who consume your product. And customer is a person who will pay for your…

Q: A retail website has a conversion rate of 2%, an average order value of $300, and a gross margin of…

A: The correct option is $2.40

Q: What is corrective advertising?

A: Advertising is very important in the marketing process. Through advertising on newspaper, radio and…

Q: MGMT Mobile Company (MMC) is seriously considering the trends in the market and are looking forward…

A: Market is a place, where the buyers and sellers meet to exchange any type of Goods or Service Any…

Q: After recognizing the importance and differences of industrial, reseller, government, and non-profit…

A: Ans. Introduction    Market is a place where sellers and buyers meet with each other and exchange of…

Q: Personal branding is not necessary. Discuss.

A: The process of creating a public presence for your target audience is known as personal branding. It…

Q: In 1965, more than 40 percent of American adults were smokers. That percentage has now fallen to…

A: Every market evolves due to various factors. The changing technology, economic health of the Market,…

Q: For whom will these goods and services be produced?

A: A variety of goods and services are sold to the customers in the market depending upon the nature…

Q: Explain why implementation, evaluation, and control of the marketing planare necessary

A: A marketing plan includes details on how to reach customers and details of public relations…

Q: For the first 50 years of business, the Johnson Carpet Company produced carpets for residen- tial…

A: Sales spokespeople also serve to re-engage earlier customers through promotions, reductions, and…

Q: Explain the fundamental shift created by digital technologies in marketing?

A: Digital marketing is a type of advertising that promotes products and services by using the Internet…

Q: Remembering the target market segments you identi- fied in Chapter 7 for your marketing plan: 1 (a)…

A: Social media is used by marketers for marketing as it gives them a lot of different advantages.…

Q: Using the case study, explain how environmental factors are likely to impact on Tropical Leisure’s…

A: Every business creates strategies to achieve its desired goals. These strategies and operations…

Q: You are about to graduate from college and want a job in marketing research or sales. Go to the…

A: The marketers are the people who are responsible for marketing plans and strategies. The company's…

Q: IMG Worldwide is the world’s largest sports entertainment media company. In years past, IMG was all…

A: If we talk about the tangible products that are sold and bought in the market, the products are…

Q: Explain what does consumer decision making process includes

A: The consumer decision-making process depicts the 6 levels that a customer passes off before shopping…

Q: Identify possible innovations or new strategic  models that Mc Donalds company can apply in terms of…

A: Mc Donalds is a fast-food company founded in 1940. It is 2022 now and it is still one of the most…

Q: What type of generic growth strategy (market penetration, market development, product development or…

A: The industry life cycle refers to the different stages through which a business operates, progress…

Q: How do trademarks affect information technology?

A: Consider how much the brand landscape has evolved only as result of technological advancements.…

Q: The following should be considered: Consider if predictive analytics, such as the use of big data,…

A: Predictive analytics in marketing refers to predicting certain marketing outcomes, through the use…

Q: How do you think splitting the company into two units willhelp Kraft meet its customers’ needs? Can…

A: Kraft is an American food company. It specializes in food products such as Kraft cheese,…

Q: Visit a large supermarket. Considering both cost and nutrition, identify the best and worst…

A: A company will create solution for customers as their value. That will also create value for…

Q: What preparations must Yum Brands/KFC make to sustain their competitive advantage?

A: KFC is a well-known restaurant chain that belongs to the Yum family of companies. The brand is one…

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.