What are the key challenges faced by organizations in the implementation of CRM systems, and how can these challenges be mitigated to ensure successful adoption, user acceptance, and long-term value realization from the CRM investment?

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Q: measure the effectiveness

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A:

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Types of CRM

The full form of CRM is Customer Relationship Management. CRM is a tool that companies use for developing, retaining and acquiring customer related information. The enterprise uses a combination of practices, strategies, and technologies to manage or analyze customer interactions and data throughout the customer lifecycle.