Q: How have PepsiCo and Coca-Cola created sustainable competitiveadvantages for themselves?
A: A set of assets, qualities, or competencies that enable a business to satisfy the demands of its…
Q: As mentioned in the chapter, some analysts predict barcodes maybe replaced by a wireless technology…
A: RFID tags are a kind of radio frequency identification tags that use an electromagnetic region in…
Q: Example Implementation
A: Implementation is an execution plan that is made by an organization to the policy, design, and…
Q: Select the best answer for the question. 3. What is the house of quality used for? O A. To assess…
A: The correct option is (B) Explanation: House of quality refers to a structured planning matrix that…
Q: What are some of the sales forecasting method prevalent in marketing?
A: Concept Introduction For any business, the ability to accurately predict future sales is crucial.…
Q: Can you think of a strategy that could have increased Burgmaster’s chance of survival? Explain why…
A: Burgmaster’s strategic planning was a determining variable that resulted in the company asking for…
Q: Explain the steps in the new-product development process?
A: New product/modified product helps the company in providing a solution to customer's problem/ needs.…
Q: The objective of marketing communications is to enhance brand equity as a means of ____________.…
A: it includes all five of it as - The objective of marketing communication is to enhance brand equity…
Q: Discuss the different types of price discrimination and how they help the firm increase their…
A: Introduction : The practice of charging different rates for the same goods or services in various…
Q: How McDonald's adaptation strategy and its collaboration will help to rebuild its brand image before…
A: McDonald's adapts to different markets and have different strategy for all of them. In India…
Q: Executive summary :1-2 paragraph of summary of your plan Situation analysis This section presents…
A: Situational analysis is a strategic action taken where the evaluation of the internal and the…
Q: List the basic elements involved in developing a global marketing mix?
A: A marketing mix is a collection of actions a company takes to develop and market its product or…
Q: Define the term flexible pricing?
A: Pricing strategies are helpful for business to determine a right price for their products that…
Q: What is c Price Discrimination?
A: Pricing objectives are the goals that guide your company in determining the cost of a product or…
Q: How could Michael Porter ideas (The Porter's 5 forces model) can be relevant to markering and sales?
A: Marketing gives the idea of brand and product awareness in the market through mixing of marketing…
Q: What is resource-based view of competitive advantage?
A: A concept called the resource-based view (RBV) holds that resources are essential to achieving…
Q: The use of a variety of information technologies at work may provide a number of difficulties. What…
A: Nowadays it can be seen that every business organization is using different technologies to run…
Q: Compare and contrast the choice-based and the preference-based approaches to consumer choice…
A: Consumer behavior gives information about various factors and motives behind consumers buying…
Q: Discuss the figure
A: a. In a competition firstly we have to face globalization for reaching selling services which means…
Q: What do the four quadrants of the portfolio analysis represent?
A: BCG portfolio analysis is used to demonstrate valuable state of business products in the market. It…
Q: 4. How do you determine which data gathering instrument to use in a research? 5. How do you write up…
A: Data Collection is the most vital part of the research process. The data collection is done to gain…
Q: There are four categories of purchases that are made by the buying department describe below four…
A: The mentioned purchases made by the buying department comes under product classification from…
Q: How has the company earned the reputation as the most recognized, used, and trusted travel website?…
A: Tripadvisor is an online travel company that operates through a website & mobile app making use…
Q: Describe the seven types of business goods and services?
A: Business products are goods and services that businesses purchase to carry out the production…
Q: Conduct an analysis of the marketing processes/activities of /for Catherine's Peak Pure Spring Water…
A: Catherine's Peak Pure Spring Water, Peak bottling company was formed in Jamaica, in the year 1992,…
Q: How can resources be used most effectively to satisfy consumer needs?
A: Both resource allocation and resource utilization are of significant value for a company. A company…
Q: Explain the importance of market segmentation?
A: Market segmentation allows the sellers to identify target markets that are most likely to purchase…
Q: Make a thorough (at least a large paragraph) posting in response to ONE of the prompts below. What…
A: The marketing concept believes in experiencing customer satisfaction that will help the company to…
Q: The figure below shows the possible routes from city A to city M as well a the cost (in dollars) of…
A: Ans. Following is the correct answer:-
Q: Define strategic business units (SBUs)?
A: Strategic Business Unit (SBU) implies a free counseling portion of a major company that has its own…
Q: What innovations do you see in Lynk&Cos online marketing?
A: Online marketing is the process of promoting a product/service to target market through online…
Q: Describe common channel structures and strategies, and thefactors that influence their choice?
A: Management of the channel ensures the development of a distribution structure for selling and…
Q: how Packaging is advantageous in marketing and list the type of packaging available in marketing?
A: Packaging is the subset of marketing, where the brand design and develops the wrapper to aid the…
Q: What is meany by trade oriented sales promotion?
A: Introduction : Trade-oriented sales promotions are those that are aimed towards marketing channel…
Q: What drawbacks are there to business networking? Along with some potential solutions, the issues are…
A: Business networking can be referred to as the development of professional and social ties between…
Q: Expanding one's circle of influence; what does it mean?
A: A Circle of Influence contains the concerns in your life that you can do something about. For…
Q: Define the term consumer penalty?
A: Consumer protection protects the interests and welfare of customers via depiction, mobilization, and…
Q: Identify the various ways of entering the global marketplace?
A: Every company will create value for shareholders in terms of growing profits and for customers in…
Q: Identify and understand the individual factors that affect consumerbuying decisions?
A: The consumer purchase decision process is a term that explains the process through which a consumer…
Q: You are a marketing consultancy and have been approached by Ocean Wave. This client is very worried…
A: 1. Ocean wave should onboard clients with personalized videos.
Q: What is Product line pricing?
A: The development of a company's product line is closely related to the company's product mix.…
Q: Understand which supply chain functions affect business success, and how?
A: The people, businesses, and initiatives that make products and services accessible to consumers are…
Q: Summarize portfolio analysis and its use to evaluate marketing performance.
A: An online search about the firm is conducted in order to analyze the company's strengths and…
Q: The maintenance costs of running a company was too high. Explain at least 5 ways to retain the…
A: Profitability is an organization's capacity to create more benefit than it spends. Firms for the…
Q: Describe the many business-to-business (B2B) and consumer-to-business (B2C) alternatives for…
A: In this explanation, we will mention a few B2B and B2C alternatives for internet marketing…
Q: Discuss the role of relationship marketing and strategicalliances in business marketing?
A: Interacting with new clients, getting to know them better, and adapting techniques as necessary are…
Q: Is It Possible to Bring Virtual Reality to Market?
A: Introduction: Virtual reality is a three-dimensional image or a computer processed simulation,…
Q: explain why marketing manager should understand consumer behavior?
A: Consumer behavior is the study of consumers and the processes they use to select, use (consume), and…
Q: Although managers can control the marketing mix, they cannot control elements in the external…
A: The marketing environment comprises components or factors that may be internal and external to the…
Q: Explain 4 Business Activities of the Company Amazon
A: Amazon whose business is entirely web based there are numerous other opportunities compared to the…
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