Make a thorough (at least a large paragraph) posting in response to ONE of the prompts below. What is a recent customer service experience that highlights excellent customer service and one that highlights poor customer service? In your opinion, were these two companies using the marketing concept?  How do you think companies create relationships with their customers?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Make a thorough (at least a large paragraph) posting in response to ONE of the prompts below.

  • What is a recent customer service experience that highlights excellent customer service and one that highlights poor customer service? In your opinion, were these two companies using the marketing concept? 
  • How do you think companies create relationships with their customers? 
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