What are your thoughts on filterbubbles, and should companies such as Facebook and Google have a civic responsibility in this area?
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What are your thoughts on filterbubbles, and should companies such as Facebook and Google have a civic responsibility in this area?
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- Think about this: Do you think Big Data and Predictive Analytics might have improved marketing strategies ten to fifteen years ago? How did we get to this point?If Lucus is willing to analyze the social landscape in which his social venture competes, he would probably use ____________. (A) Competitive intelligence. (B) Porter’s Five Forces Model. (C) Benchmarking. (D) PEST model.To stay a market leader in the confectionary industry, Jelly Belly, the jelly bean manufacturer, must keep coming up with new flavors. In 2006, it released its Soda Pop Shoppe collection, which was developed after company employees were asked to suggest as many potential new jelly beans tastes as they could without being criticized for any of their ideas, no matter how outlandish. What method did Jelly Belly use to come up with this new product line? Group of answer choices brainstorming building a prototype setting a new-product mission setting new-product goals conceptualizing
- Apart from buzzsumo which are the other tools ,you may use for influencer marketing explain in briefDescribe an example in which marketing added value to someone life. Be specific about how the value was implemented. Explain how the decision made was impacted by a marketing campaign and propose ideas for what the strategy was behind that campaign. Provide specific examples to support the explanation.The Astro News has experienced a decline in the number of subscriptions to its printed newspaper over the last 5 years. It seems people prefer news feeds sent directly to their smartphones than a printed paper delivered to their homes. a) Which component in the external environment may have caused it? Write in detail (Please mention and highlight the name of that element in bold). b) If you think it’s a demographical change, write down all the detail of its further elements for instance age, gender, family size etc. Also discuss what and how each of it has created a change in the environment. If no, suggest some other factor.
- Match the Following...: Group of answer choices Business-2-Customer (B2C) [ Choose ] Customer Engagement [ Choose ] Customer Satisfaction [ Choose ] Customer Service [ Choose ] Customer Support ( choose) 1. the capacity to properly manage customer sentiments toward their overall shopping experience. 2. the capacity to sell products and services directly to customers within a marketplace. marketing class 3. the capacity to establish a relationship overtime with the customers instore or online. 4. the capacity to solve problems of customers when things go wrong. 5. the capacity to assist customers through out their shopping experience to ensure their needs has been met.Keep the following in mind: Do you believe that, say, Big Data or Predictive Analytics, would have been effective in marketing a decade or two ago? What causes this, exactly?As a Marketing Trainer, can you explain McKinsey’s Consumer Decision Journey with the help of an example to the new joiners of your organization?
