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- Answer the three questions at the end of these details from previous question - Mir Cola is the brand of soft drinks that our business sells. Since our product is made of soda, the name Mir Cola is a perfect fit. Mir Cola provides a variety of the most refreshing solutions for people looking for high-quality beverages; each flavor Mir-Cola beverage makes it enjoyable for consumers. Unlike other beverage options, Mir-Cola products promote the enjoyment and improve people's lives, and the company is utterly committed to meeting the demands of consumers and clients. Customers who come across any Mir-Cola product will first note the various package styles employed for the company's assortment of soft drinks. The packaging of Mir-Cola sets them apart from o. The products are packed in an orange-colored can. Along with the packaging, Mir-Cola makes sure that customers can purchase these various varieties of drinks in various volumes. The plastic bottles come in sizes of 0.5, 1, 1.5, and 2…With social media becoming increasingly important and fewer people are watching traditional commercials on television, what does Procter and Gamble need to do to maintain its strong brand images? Can online or digital marketing be helpful? If so, how will they promote in social medias or online and digital platforms? Is there also other marketing strategy choice to maintain their brand images with the increasing number of consumers being more exposed to online platforms? Please elaborate answer.Mountain Dews evaluation differentiate between how they approach business customers vs consumers. For their business customers, explain which of the following reasons is their main focus, 1) to support the production of other products, 2) to facilitate daily company operations, 3) or for resale. Then, explain which interpersonal determinant is the main focus for their consumer market. (If your approved company for your marketing plan evaluation does not have a B2B component, you can use a different company.
- •Deluxe Chips is a leading company in the salty-snack industry with almost one-fourth of the $10 billion market •As consumer’s snack choices change, Deluxe Chips is considering a new product line of light chips •While it will be expensive to launch a new line, store specific micromarketing will allow Deluxe Chips to spend efficiently ?Design a marketing strategy for the new product line ?Critique your marketing strategy in terms of its strengths and weaknesses ?What are your suggestions for implementation of the marketing strategy?Marketing Excellence American Express from Marketing Management (Subscription) Kevin Lane Keller; Philip Kotler - 15th edition book, Questions 2. Evaluate American Express’s integration of its various businesses. What recommendations would you make to maximize the contribution to equity of all its business units? Is the corporate brand sufficiently coherent?Marketing plan Product: Apple HomeLife o Use critical thinking and include the “why”. Explain why? For example, explain why the strength topic you are discussing is a strength or why the product benefit is beneficial. Do this throughout the plan. o Include marketing terms, tactics, tools, processes, etc; in summary use course content to explain and support your points. o Write in complete sentences; avoid lists (bulleted, number, etc) o Use headings and subheadings for all sections and subsections. o Do not include an introduction or conclusion. It is not needed. Follow this Outline: New product overview (brief/paragraph) Situation Analysis: Company SWOT analysis (not product) Segmentation, Target Market Segmentation Analysis Primary Target Market Description Marketing Objectives (Goals) Objectives Notes: Use “SMART” Goal setting technique. Address all 4 PsOne or two sentences per objective Positioning. Notes: Highlight a specific position to focus against your…
- Subway Brand Restaurant (Sandwiches Drinkz, and etc.) Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. Also, Elaborate what you think is the value proposition of Subway when it comes to its products or services. Help! fulfill all requirements in a paragraph or answer very well in bullet type. Make this very well and do not get others work no copy pasting, i will track those! thanksIn what ways Burger King could have attracted customers? Or it is not a feasible product? Discuss in detail Note:Give your answers from the point of view of consumer’s behavioral aspects.Ethical marketing is more of a philosophy that informs all marketing efforts than a marketing strategy. Consider a social media advertisement that claims a product will do X, Y, and Z, but when you order it, you discover it can only do X. These types of disreputable, dishonest, and corrupt marketing strategies acted unethically. Finally, while unethical marketing may succeed in the short term, it is not a good long-term strategy. Customers will begin to distrust your brand as a whole, making it difficult to find brand advocates willing to spread awareness about your product or service through word-of-mouth marketing. Investigate the critical role ethics plays in modern marketing and formulate the best practises to create ethical solutions to all of your marketing challenges?
- 1. Think of a product or service in which you think constantly working on finding a unique strategy to please a customer and retain loyalty. Explain and discuss. 2. Do you think having those approaches of contemporary marketing has a huge impact to organization? Explain and discuss. 3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Discuss. 4. Do you agree to what case was stated that the customers are willing to pay extra for products from companies which are concerned about the environment and committed to sustainable development? Discuss. 5. Think of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing). Discuss.According to Kotler (2008), "Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value". Do you agree with Kotler's definition? Please support your position.Marketing Baby Carrots Like Junk Food Please read the attached case picture and also please answer the CASE QUESTIONS: Which is likely to be more effective---marketing baby carrots to young consumers or to parents of young consumers? Why? Does the marketing of baby carrots raise any social or temporal dilemmas? Is there a potential "dark side" to marketing baby carrots as junk food? Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack? Explain your answer.(Thank you in advance for your help!)