What determines the relative strength of an airline when comparing its performance with other carriers? A) financial analysis B) market share analysis C) assets of the company D) number of airplanes in the fleet
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What determines the relative strength of an airline when comparing its performance with other carriers?
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- What are the key critical success factors for the low cost airline industry?Describe the five different competing marketing orientations that a Airline can adopt to drive its marketing strategy. And explain market Segmentation of Airline?Are airline companies customer-oriented or product-oriented and why ?
- What are the search, experience, and credence properties of an airline for (a) the business traveler and (b) the pleasure traveler? What properties are most important to each group?What is the ultimate driver of success for any airline? 1) Financial health 2) Size of the company 3) Number of passengers transported 4) Number of airplanes in their fleetHow would a transportation manager monitor the quality of service provided by the carriers used? What types of metrics would be used?
- Heather was a marketing intern in a large manufacturing firm, and she was attending a meeting to examine how to streamline entire process of getting raw materials to the firm and the finished goods to market. Several of the other participants were talking about “marketing intermediaries,” and she was not clear who or what these are. Who are the “marketing intermediaries” that were the focus of this discussion? a. Sales agents used by the firm’s suppliers b. Transportation firms bringing materials to the firm c. Marketing and advertising agencies retained by the firm d. Wholesalers and retailers9.2 Marketing Channel Profitability (Figure 9-5) How does the net marketing contribution and marketing ROI change if the business modifies its sales mix to 30% direct sales, 40% agent distributor, and 30% distributor retailer? How does the net marketing contribution and marketing ROI change if the business replaces the direct sales channel with the agent-distributor channel, with a sales mix of 60% agent distributor and 40% distributor retailer?What problems does overcasting demand create within a supply chain? What problems does under forecasting demand create? What can a company do to resolve the problem of forecasting accuracy? Discuss the impact that current transportation issues may have on supply managers.
- Evans RV Wholesale Supply and Distribution Company sells parts, equipment, and supplies for recreational vehicles-motor homes, travel trailers, campers, and similar vehicles. In addition, Evans has a service department for the repair and service of RVs. The owner, Alex Evans, bought the company five years ago from its original owner, changed the name of the company, and has finally made it profitable, although it has been rough going. The organization is set up in three divisions: service, retail parts and supplies, and wholesale parts and supplies. Alex, the owner, CEO, and president, has a vice president for each operating division and a vice president of finance and operations. The organization chart shows these divisions and positions. In the warehouse there are three groups: receiving (checking orders for completeness, returning defective merchandise, stocking the shelves, filling orders), service parts, and order filling for outgoing shipments. The warehouse group is responsible…In 2008, Northern Airlines* merged with Southeast Airlines to create the fourth largest U.S. carrier. The new North-South Airline inherited both an aging fleet of Boeing 737— 200 aircraft and Stephen Ruth. Ruth was a tough former secretary of the navy who stepped in as new president and chairman of the board. Ruth’s first concern in creating a financially solid company was maintenance costs. It was commonly believed in the airline industry that maintenance costs rose with the age of the aircraft. Ruth quickly noticed that, historically, there has been a significant difference in reported B737—200 maintenance costs (from ATA Form 41s) both in the airframe and engine areas between Northern Airlines and On November 12, 2008, Ruth assigned Peg Young, vice president for operations and maintenance, to study the issue. Specifically, Ruth wanted to know (1) whether the average fleet age was correlated to direct airframe maintenance costs and (2) whether there was a relationship between average…Why is transportation forecasting so important, and why is it so difficult?