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- what is meta (facebook) advertising, what does it consist of and how does it work?700 words or more 1. How did advertising start? 2. How does persuasion affect the way we think? 3. How do media play a role in advertising? 4. How does public speaking affect our opinions? Are we manipulated? 5. How does the phrase "The Medium is the Message" affect us?what are the advantages and disadvantages of facebook advertising?
- List the main function role in typical full-service advertising agency. How do each of these roles contribute to the creation of communication strategy?2. Give an example of the unique selling proposition for one of your favorite brands. What is your unique selling proposition? 3. Think about and provide examples of two different message strategies you’ve seen in commercials in the last year. Why do you think they were or were not effective? 4. What are the different ways in which a company can improve its search engine rankings? 5. What are pros and cons of using social media to market products?Stated simply, how can an advertiser on Facebook expect to generate sales?
- (1) If marketers are advised against blatantlypromoting their products in social media, why shouldthey bother using these media at all? (2) How shouldcompanies respond to unfair criticism leveled at themthrough social media?How is Instagram one of the most effective social media platforms ways to see ads/advertising on social media?Of those items below, which answer shows the best characteristics for the most affective advertising appeal?... a. engaging, informative, and stylish b. trendy, compelling, and appealing c. unique, emotional, and entertaining d. meaningful, believable, and distinctive
- 1. Marketing management must make four important decisions when developing an advertising program. Briefly describe these four decisions. 2. How does online marketing provide flexibility for sellers? 3. How can companies learn about their competitors' strengths and weaknesses?Are the FTC’s current regulations and guidelines re- garding online advertising adequate for regulating native advertising and sponsored content? Is it likely that the FTC will issue new guidelines or regulations? Explain.According to Andrews & Shimp (2018), novelty is a necessary but insufficient condition for advertising creativity. Explain what this means.