What does it mean by corporate controls versus subsidiary initiatives when pertaining to international trade?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.2: Multinational Economic Integration
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What does it mean by corporate controls versus subsidiary initiatives when pertaining to international trade?

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