Of the following, which is not the most inappropriate attention-gaining opening for a sales message Ca detailed description of the company's history followed by a statement that introduces a need that the product will satisfy C any kind of surprising statement Ca funny statement or question that introduces a cheap product that satisfies a customer's need. Ca description of the company's products or services O a statement that brings credit to the company

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Of the following, which is not the most inappropriate attention-gaining opening for a sales
message
Ca detailed description of the company's history followed by a statement that introduces a need that the
product will satisfy
C any kind of surprising statement
Ca funny statement or question that introduces a cheap product that satisfies a customer's need.
Ca description of the company's products or services
O a statement that brings credit to the company
The drive for action in the close of a sales message
should imply the required steps of what he or she must do
should never be followed by a postscript
must not use hard-sell tactics by urging immediacy
C clearly and specifically call for action
C permit an inference for the desired action
Transcribed Image Text:Of the following, which is not the most inappropriate attention-gaining opening for a sales message Ca detailed description of the company's history followed by a statement that introduces a need that the product will satisfy C any kind of surprising statement Ca funny statement or question that introduces a cheap product that satisfies a customer's need. Ca description of the company's products or services O a statement that brings credit to the company The drive for action in the close of a sales message should imply the required steps of what he or she must do should never be followed by a postscript must not use hard-sell tactics by urging immediacy C clearly and specifically call for action C permit an inference for the desired action
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