What general rules should a retailer know when planning initial markups? Explain why retailers generally express markups as a percentage of selling price.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter4A: Problems In Applying The Linear Regression Model
Section: Chapter Questions
Problem 3E
icon
Related questions
Question
What general rules should a retailer know when planning initial markups? Explain why retailers generally express markups as a percentage of selling price.
Planning Initial Markups
Rules of markup determination:
●
As goods are sold through more retail outlets, the
markup percentage decreases and vice versa
Higher the handling and storage costs of the
goods, higher should be the markup
• Greater the risk of a price reduction due to the
seasonality of the goods:
• Greater is the magnitude of the markup percentage
early in the season
• Higher the demand inelasticity of price, greater
the markup percentage
LO 3
Transcribed Image Text:Planning Initial Markups Rules of markup determination: ● As goods are sold through more retail outlets, the markup percentage decreases and vice versa Higher the handling and storage costs of the goods, higher should be the markup • Greater the risk of a price reduction due to the seasonality of the goods: • Greater is the magnitude of the markup percentage early in the season • Higher the demand inelasticity of price, greater the markup percentage LO 3
Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Marketing Plan
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Managerial Economics: Applications, Strategies an…
Managerial Economics: Applications, Strategies an…
Economics
ISBN:
9781305506381
Author:
James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:
Cengage Learning
Economics:
Economics:
Economics
ISBN:
9781285859460
Author:
BOYES, William
Publisher:
Cengage Learning