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What impact is created by a weak product’s unfavorable image?
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- In your experience, explain whether you feel brand positioning affects how you, as a consumer, perceive a product. Explain why. Share an experience with a product or service that demonstrates your stanceCan every brand achieve resonance with its customers? Why and why not ?Is it deceptive to withhold important negative information about one's brand? Does marketer have a duty to provide such potentially damaging information?
- Sometimes products are massively successful because consumers find a use for them separate from what the developing company initially envisioned. Find two products online that fit this description and identify their initial intended use(s), then what other use(s) consumers found for them, and finally whether companies adjusted their marketing efforts around the productsWhat suggestions do you have for marketers on how to avoid “over marketing” their product brand names to the point that they negatively impact consumer perceptions? Support your response with some examples, both positive and negative.How would the introduction of the product affectexisting products? Would the new product cannibalize existing products?