what is brand equity? identify and explain the major elements of brand equity

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.6: Types Of Brand Strategies
Problem 1LO
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what is brand equity? identify and
explain the major elements of brand
equity
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