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- Discuss What are the key factors that contribute to brand loyalty among our target customers?How does customer education and empowerment contribute to overall satisfaction and brand loyalty?Discuss the relationship between brand equity, brand value and share of heart. How can a company use these concepts in practice?
- how can the characteristics of a brand relate to a person (e.g., unique, consistent, and relevant and has an emotional connection with its customers).what are the ways through which companies can ensure that their marketing mix supports the development and delivery of a consistent brand experience for their customers?Outline how brands can increase involvement with customers,link the brand to hedonic needs,distinctive or novel ways,use celebrities,tell a story, build a relationship